Reasons For Tao Bao To Success
At the end of 2012, china had 538 online population became the largest online group in the world.
since the Chinese e-market is profitable, US company ebay invest 30 million dollar in china, and failed to again the local competitor, taobao. Tao bao was created in 2003 by alibaba group. Soon after, taobao became the global leader of e-commerce.
As china had a different culture back ground, ebay’s “going first going fast” strategy failed to adapt in china. Here are some taobao particularities that lead them to success in china. The platform’s design, every working member in taobao had a nick name extracted from the china famous Chinese kung fu novels, this giving a strong local identity to the china customers. Since Chinese are very nationalist, they preferred their local e-commerce company, and these nick names giving an impression of informal attitude, allowing the customers feel welcomed.
And taobao colored their website in red and orange, Chinese believes that it represent festivity and prosperity, so this attracts customers to come visit more. In western, people like simple website design for example, googles. But in china, people prefer more colourful environments web design that reflects their real life living environment.
With the simple seller details and product description in Chinese language, china people will feel more localised. By comparing the Chinese and the westerners, Chinese more look in to the security factures. Taobao had developed a fantastic system for transaction online that protect the confidential information among sellers and buyers. The main one is aliwangwang, this is chatting software that allows the seller and the buyer to communicate with each other while the buyer making decisions. The buy is able to ask the seller for any information regarding the products. Also enable the buyer to bargaining with the seller, which bargaining is a traditional culture before the chinese make a purchase.
After the buyer receives their goods,
since the Chinese e-market is profitable, US company ebay invest 30 million dollar in china, and failed to again the local competitor, taobao. Tao bao was created in 2003 by alibaba group. Soon after, taobao became the global leader of e-commerce.
As china had a different culture back ground, ebay’s “going first going fast” strategy failed to adapt in china. Here are some taobao particularities that lead them to success in china. The platform’s design, every working member in taobao had a nick name extracted from the china famous Chinese kung fu novels, this giving a strong local identity to the china customers. Since Chinese are very nationalist, they preferred their local e-commerce company, and these nick names giving an impression of informal attitude, allowing the customers feel welcomed.
And taobao colored their website in red and orange, Chinese believes that it represent festivity and prosperity, so this attracts customers to come visit more. In western, people like simple website design for example, googles. But in china, people prefer more colourful environments web design that reflects their real life living environment.
With the simple seller details and product description in Chinese language, china people will feel more localised. By comparing the Chinese and the westerners, Chinese more look in to the security factures. Taobao had developed a fantastic system for transaction online that protect the confidential information among sellers and buyers. The main one is aliwangwang, this is chatting software that allows the seller and the buyer to communicate with each other while the buyer making decisions. The buy is able to ask the seller for any information regarding the products. Also enable the buyer to bargaining with the seller, which bargaining is a traditional culture before the chinese make a purchase.
After the buyer receives their goods,