Reality Check: the Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition” by Guy Kawasaki

Topics: Entrepreneurship, HarperCollins, Thought Pages: 3 (1166 words) Published: July 13, 2011
Guy Kawasaki presents entrepreneurship and working in business in a very unique fashion in this book. Being unfamiliar with his work I did not know what to expect but as I started reading I realized that this was not your usual business book. I did some research on who Guy Kawasaki is and found out that this book is written in the form that he writes his blogs in and he has a reputation for being entertaining but presenting very logical information (Sutton, 2008). The people that enjoy his readings the most enjoy that he doesn’t take himself too seriously but at the same time having logical and well thought out opinions. Most important message

There are so many concepts to learn in this book that it’s hard to pull one message that is most important for me. However, in my case, I don’t have the mind of an entrepreneur so when picking the most important message I can drop the ideas that are simply for entrepreneurs. It’s important to not throw them out completely as I would still say there were plenty of important details throughout his book. Also it can be noted that he does a terrific job at giving advice for students and I was surprised at just how the book was geared to people my age. His messages are being taken seriously by me as well because of his credibility. His has had extensive experience working in very creative environments which is back up to all of the knowledge he shares. The overall concept that I enjoyed the most was his advice for people coming out of college and looking at first jobs. I liked that he brought up myths about what employers look for in resumes and he used interviews with current employers. It really gives a sense of what current companies look for. The most important message I thought came from the end. Kawasaki supplied his hindsights for life. Why is this the most important message for me? It comes from his real life experiences. They are battle tested opinions that can be agreed with or not agreed with. I...
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