Rdbox Vs Netflix

“As a result Netflix is leading in the United States for consumer time, averaging two hours per subscriber per day, with content arriving faster than subscribers can consume it” (Munson, 2015, para 4). Netflix faces an uncertain future, due to the ever changing market and innovative designs. As DVD products may have reached it level of maturity and possibly near extinction, Netflix will need to make strategic changes in order to remain competitive in the future.

Until the ever changing innovations have completely moved away from DVD’s, Netflix must find a way to remain competitive. Such competitors as REDBOX, has an advantage over Netflix. REDBOX Kiosks can be found at most, Walmart, Walgreen 7-Eleven and various gas stations (Ferrell & Hartline, 2014). The REDBOX Kiosk offers current DVD movie rentals at a very low cost to consumers. Its $1 per day rental seemed more appealing to consumers than the price of the $15 monthly DVD membership to Netflix. Netflix would need to increase DVD distribution locations and ensure that the movies arrivals are timely. Continued efforts to appeal to its loyal customers, is advisable. Availability of new releases is appealing to loyal and new customers.
Consumers are able to stream movies through the TV, cellphone or any online available unit, at a monthly price of $7.99. Netflix will need to provide availability of new releases with streaming capabilities, in order to remain competitive. Netflix current provides that opportunity to stream networks shows. A current market advantage that Netflix has over regular network television, is the lack of commercials during online streaming (Steele,