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Supply Chain Management

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Supply Chain Management
Chapter 2
Supply Chain Performance: Achieving Strategic Fit and Scope

True/False

1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services.
Answer:
Difficulty: Easy

2. The value chain emphasizes the close relationship between all the functional strategies within a company.
Answer:
Difficulty: Moderate

3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.
Answer:
Difficulty: Moderate

4. A company’s product development strategy specifies the portfolio of new products that it will try to develop.
Answer:
Difficulty: Easy

5. A company’s supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
Answer:
Difficulty: Easy

6. A company’s supply chain strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.
Answer:
Difficulty: Easy

7. The degree of supply chain responsiveness should be consistent with the implied uncertainty.
Answer:
Difficulty: Easy

8. The degree of supply chain responsiveness does not need to be consistent with the implied uncertainty.
Answer:
Difficulty: Moderate

9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy.
Answer:
Difficulty: Moderate

10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.
Answer:
Difficulty: Moderate

11. Because demand and supply characteristics change, the supply chain strategy must change over the product life cycle if a company is to continue achieving strategic fit.
Answer:
Difficulty: Easy

12. The supply chain strategy must be established at the beginning of the product life

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