Questions and Answers on Viacom's Corporate Level Strategy
1. What is the Corporate Level Strategy that Viacom is using? Give examples of Operational Relatedness and Corporate Relatedness to back up your answer.
The Corporate Level Strategy that Viacom is using: Several business level strategy, they are using the decentralize approach to management and providing the high powered incentive for divisional managers, which mean employ a separate business-level strategy for each product market area to dealing with product and geographic diversity. * Market Development that Viacom is moving into different geographic markets
Viacom have participating in the globally competitive market. Viacom’s software reach extend to some 166 countries in 18 languages around the world so they having the diversification of geographic. * Product diversifications of Viacom are they provide many kinds of their product and services such as Networks and broadcasting, Entertainment, Video and music/theme parks, Publishing, Cable television, Intercompany elimination.
They using the Related Linked Diversification Strategy because less than 70 percent of revenue come from the dominant business
Business Segment Financial Data (millions of dollars)
Revenues | 1994 | 1993 | 1992 | Networks and broadcasting | $1,855.1 | $1,403.8 | $1227.7 | Entertainment | 2,285.2 | 209.1 | 248.3 | Video and music/theme parks | 1,070.4 | - | - | Publishing | 1,786.4 | - | - | Cable television | 406.2 | 416.0 | 411.1 | Intercompany elimination | (40.1) | (23.2) | (22.4) | Total revenues | $7,363.2 | $2,004.9 | $1,864.7 |
The diversifications are related firm sharing fewer resource and asset compared with the related constrained. They concentrate on the transfer of knowledge and competencies of firm.
2. Do you recommend Viacom to change its CLS? Why or why not? I recommend that Viacom should remains their corporate level strategy because; they have many geographic area and product market so it needs to have
The Corporate Level Strategy that Viacom is using: Several business level strategy, they are using the decentralize approach to management and providing the high powered incentive for divisional managers, which mean employ a separate business-level strategy for each product market area to dealing with product and geographic diversity. * Market Development that Viacom is moving into different geographic markets
Viacom have participating in the globally competitive market. Viacom’s software reach extend to some 166 countries in 18 languages around the world so they having the diversification of geographic. * Product diversifications of Viacom are they provide many kinds of their product and services such as Networks and broadcasting, Entertainment, Video and music/theme parks, Publishing, Cable television, Intercompany elimination.
They using the Related Linked Diversification Strategy because less than 70 percent of revenue come from the dominant business
Business Segment Financial Data (millions of dollars)
Revenues | 1994 | 1993 | 1992 | Networks and broadcasting | $1,855.1 | $1,403.8 | $1227.7 | Entertainment | 2,285.2 | 209.1 | 248.3 | Video and music/theme parks | 1,070.4 | - | - | Publishing | 1,786.4 | - | - | Cable television | 406.2 | 416.0 | 411.1 | Intercompany elimination | (40.1) | (23.2) | (22.4) | Total revenues | $7,363.2 | $2,004.9 | $1,864.7 |
The diversifications are related firm sharing fewer resource and asset compared with the related constrained. They concentrate on the transfer of knowledge and competencies of firm.
2. Do you recommend Viacom to change its CLS? Why or why not? I recommend that Viacom should remains their corporate level strategy because; they have many geographic area and product market so it needs to have