Purpose and Background Study

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CHAPTER 1: THE PROBLEM
1.1 PURPOSE AND BACKGROUND OF THE STUDY

Kendra’s Driving School is one of the driving schools established in Muntinlupa City. It is owned and operated by Ms. Kendra Baliling. The school is located near the Land Transportation Office (LTO), Muntinlupa City. It was established in 2003 when the owner was given a car by her father which car she actually used in starting up the school. Despite its location, being near the LTO, it remains not popular to would-be clients. The company does not utilize the website to advertise itself, instead it uses only fliers to have itself known.

The purpose of this study is to provide Kendra’s Driving School its own official website so it could reach a wider base of clients in the Philippines. 1.2 THEORETICAL FRAMEWORK
A website is a collection of web pages (documents that are accessed through the Internet). A web page can contain any type of information, and can include text, color, graphics, animation and sound. When someone gives you his/her web address, it generally takes you to his website's home page. From the home page, you can click on links to reach other sections of the site. Why do people visit a websites? Generally, people look at websites for two primary reasons – First, to find information they need, and second, is to complete a task. In today's business environment, a website is absolutely necessary. It provides an avenue for people to find you and find out more about you. Unfortunately too many businesses take the wrong approach on how to build and market their websites. Most companies stop their website development once the site is developed, and then move into marketing mode. The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines, but getting people to the website is not the end goal. The website is just another something the business must have in order to do business, but it never fully succeeds in being a tool that works for them to generate business.A website is a means of communication, and it is only successful when its message is received by the intended user or recipient. The main thing to remember in creating a website is that you are not creating the website for you. You are creating the site for your visitors, so it should contain the content they want, and be organized in a way that makes sense. Web design is a broad term covering many different skills and disciplines that are used in the production and maintenance of websites. Web designing is not an easy job. There is a lot guidelines that should be considered and an instance that should be added. There are no particular steps that are required. Every web designer has his own point of view and statics. As a web designer, you will always consider what your customer wants. The only work of web designer is to have an effective website that helps your client promote his business. But how can you create an effective website? How can you ensure you are creating an effective design? Every person has a different perspective in life, each person have different taste. According to the article written by Ahmed Hussam titled “The Web Designer’s Theory of Relativity”, relativism is the concept that point of view have no absolute truth or validity. For web designer, these are always a question. What is beautiful? Which typeface is perfect for this design? Relativism is the concept, having only relative and subjective value according to differences in perception and consideration. According to Hussam there are 4 main points that should always be remembered: established a goal, consider the culture, understand the demographics, and adapt to the technology. The main point of his article is that “Context is everything!”,A successful design is one that meets the...
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