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TOPIC 2: SOCIAL COGNITION

ATTITUDES BEHAVIOUR IMPRESSION FORMATION

TOPIC 2: SOCIAL COGNITION
The greatest discovery of my generation is that a human being can alter his life by altering his attitudes. William James Philosopher and one of the founding fathers of psychology

Social cognition:
The way people understand and learn about how to think and behave in their social world. Yr 12: Social cognition includes Attitudes Impression

Attitudes?

• What is the best age to get married? • Which mobile phone brand would you prefer? • Do you enjoy classical music? • Should we involve animals in medical research?

Attitudes
• Your reactions to these questions reflect your likes and dislikes about objects, people, groups, events and issues. • Generally, psychologist called these reactions as attitudes

Attitudes
Attitudes • An evaluation a person makes about an object, person, group, event or issue • We can form attitudes towards anything Attitudes are all around us; our attitudes influence our reaction to, and interpretation of, the information encounter

These evaluations can be • Positive
– I am in favor of action films

• Negative
– I dislike using X mobile

• Neutral
– I never care about who will be the next president

• Ambivalent
– I really like eating chocolate, but I hate getting fat because having too much of choc.

What’s your • positive • negative • non-involvement • ambivalent attitudes?

Attitudes
• There are a number of different theoretical views about the component of an attitude • The most widely used theory is the tricomponent or ABC model of attitudes • ABC model proposes that any attitude has three related component: affective, behavior, and cognitive component

Cognitive (beliefs)

Attitude
Affective (feelings)
Behavioural (actions)

THE STRUCTURE OF ATTITUDES

The ABC model of attitudes
• Affective Component: how we feel about an object, often reflects our values • Behavioural Component: action towards an object • Cognitive Component: beliefs, ideas and opinions about the object

Positive attitude towards study.

Structure of Attitude
Affective component • Emotional reactions or feelings an individual has towards an object, person, group, event or issue • Examples – I enjoy eating Chinese food – I hate heavy metal music – I like going to school/going for class

Structure of Attitude
Behavioral component • The actions that we do in response to object, person, group, event or issue Examples • Avoid watching football matches • Jog to keep fit • Work hard and pay full attention in the class

Structure of Attitude
Cognitive component • The beliefs we have about an object, person, group, event or issue • Beliefs are linked to what we know about the world; they developed as we experienced the world Examples • Believe shopping is a waste of time • Believe that good grades are required to get into the tertiary course

Structure of Attitudes
Attitudes towards spider
Affective component • You dislike spiders and scared of spiders

Behavioural component • You avoid a spider
Cognitive component • You believe spiders can harm you

Structure of Attitude
• The ABC model assumes that all three components must be present before it can be said that an attitude exists

Activity
Think about one attitude of yours, explained it using the ABC model.

Try it for yourself on your attitude to …
Hugh Jackman

THE STRUCTURE OF ATTITUDES
A – …………………………………. affective (how you FEEL) B – …………………………………. Behavioural (how you BEHAVE) C – …………………………………. cognitive (how you THINK)

Structure of Attitude
• The ABC model assumes that all three components must be present before it can be said that an attitude exists

THE STRUCTURE OF ATTITUDES
But do people behave consistently in terms of feelings, actions and beliefs?

THE STRUCTURE OF ATTITUDES
But do people behave consistently in terms of feelings, actions and beliefs? No they don’t! A...
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