Psychology Notes
TOPIC 2: SOCIAL COGNITION
ATTITUDES BEHAVIOUR IMPRESSION FORMATION
TOPIC 2: SOCIAL COGNITION
The greatest discovery of my generation is that a human being can alter his life by altering his attitudes. William James Philosopher and one of the founding fathers of psychology
Social cognition:
The way people understand and learn about how to think and behave in their social world. Yr 12: Social cognition includes Attitudes Impression
Attitudes?
• What is the best age to get married? • Which mobile phone brand would you prefer? • Do you enjoy classical music? • Should we involve animals in medical research?
Attitudes
• Your reactions to these questions reflect your likes and dislikes about objects, people, groups, events and issues.
• Generally, psychologist called these reactions as attitudes
Attitudes
Attitudes • An evaluation a person makes about an object, person, group, event or issue • We can form attitudes towards anything
Attitudes are all around us; our attitudes influence our reaction to, and interpretation of, the information encounter
These evaluations can be • Positive
– I am in favor of action films
• Negative
– I dislike using X mobile
• Neutral
– I never care about who will be the next president
• Ambivalent
– I really like eating chocolate, but I hate getting fat because having too much of choc.
What’s your • positive • negative • non-involvement • ambivalent attitudes?
Attitudes
• There are a number of different theoretical views about the component of an attitude
• The most widely used theory is the tricomponent or ABC model of attitudes • ABC model proposes that any attitude has three related component: affective, behavior, and cognitive component
Cognitive (beliefs)
Attitude
Affective (feelings)
Behavioural (actions)
THE STRUCTURE OF ATTITUDES
The ABC model of attitudes
• Affective Component: how we feel about an object, often reflects our values • Behavioural Component:
ATTITUDES BEHAVIOUR IMPRESSION FORMATION
TOPIC 2: SOCIAL COGNITION
The greatest discovery of my generation is that a human being can alter his life by altering his attitudes. William James Philosopher and one of the founding fathers of psychology
Social cognition:
The way people understand and learn about how to think and behave in their social world. Yr 12: Social cognition includes Attitudes Impression
Attitudes?
• What is the best age to get married? • Which mobile phone brand would you prefer? • Do you enjoy classical music? • Should we involve animals in medical research?
Attitudes
• Your reactions to these questions reflect your likes and dislikes about objects, people, groups, events and issues.
• Generally, psychologist called these reactions as attitudes
Attitudes
Attitudes • An evaluation a person makes about an object, person, group, event or issue • We can form attitudes towards anything
Attitudes are all around us; our attitudes influence our reaction to, and interpretation of, the information encounter
These evaluations can be • Positive
– I am in favor of action films
• Negative
– I dislike using X mobile
• Neutral
– I never care about who will be the next president
• Ambivalent
– I really like eating chocolate, but I hate getting fat because having too much of choc.
What’s your • positive • negative • non-involvement • ambivalent attitudes?
Attitudes
• There are a number of different theoretical views about the component of an attitude
• The most widely used theory is the tricomponent or ABC model of attitudes • ABC model proposes that any attitude has three related component: affective, behavior, and cognitive component
Cognitive (beliefs)
Attitude
Affective (feelings)
Behavioural (actions)
THE STRUCTURE OF ATTITUDES
The ABC model of attitudes
• Affective Component: how we feel about an object, often reflects our values • Behavioural Component: