1.1 Introduction to the report:
Now-a-days people are more conscious about health & hygiene and try to keep themselves clean and presentable to all. Men’s are also included in this race as a result demand of grooming accessories are increasing day by day which includes most importantly the men’s shaving items as a result people are looking different types of shaving accessories to use which lead to make this industry competitive. Quality & comfort is the most vital factors in achieving competitive advantage for these types of products. Laser is a new product in Bangladesh market launch under ACI limited since February, 2008. ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction.
Laser is totally self - reliant in technology using state of art manufacturing equipments. Ongoing Research and development has enabled the Brand to earn sterling reputation in the World markets, while reigning supreme at home, resulting in World Class Products.
ISO 9001:2000 certification and several prestigious international awards like the Monde selection (Brussels) Belgium and national export awards from the engineering promotion council (EEPC) Testify to the superior quality of Laser range of shaving products.
Laser products has enhanced the shaving experience for millions of men with its category that includes flat blades, regular disposables, Rubberized long handle razors Triple blade systems and Disposables. The Laser Range is in keeping with the latest trends in shaving and grooming products.
Laser has its worldwide operation such as London, Dubai, Europe, Middle East, USA, Canada, North America, Australia, and South Asia.
1.2 Scope of the report:
Laser is mainly a shaving item that is totally new in the consumers mind. So customer response is the major fact of doing this report. Based on customer demand and usage rate I can evaluate the sales of Laser shaving item. Also distributors and other employees like TSE (Territory Sales in Charge); SR (Sales Representatives) will be helpful for me to know their strategy of selling Laser shaving item. Sales report last year and quality and satisfaction level of the product will let me know the market demand of Laser.
1.3 Objective of the report:
a) Broad Objective:
Broad objective of my report is promoting sales of Laser shaving items compare to other substitute product in Bangladesh.
b) Specific Objective:
Specific objectives are shown below:
* To study ACI’s sales strategy.
* To study Laser division’s selling strategy in Bangladesh market. * To survey competitor’s products selling strategy.
* To study the challenging steps made by Laser division.
* To evaluate the promotional activities taken by Laser for promoting sales.
1.4 Methodology of the report:
In the time of doing this report the data will be gather from primary and secondary sources.
a) Primary Sources:
Interview will be taken by preparing questionnaire on the following categories: * Consumer.
b) Secondary Sources:
Secondary sources will be collect from the following categories: * Journal.
* Sales Management etc.
1.5 Limitation of the Study:
* Shortage of time is the main problem to collect data properly and effectively. In this shorter period of time it is very difficult to gather all the information related to the report. * Another main problem can be proper response of consumer, retailer and distributor on the questionnaire. * With regard to the secondary data it was not possible to get all internal information of the company as they are treated as confidential.
2.1 Introduction to the organization: