Project Report on Manipal Hospital
Project Report
On
Corporate Hospital
(Manipal Hospital) Submitted by:
NAVDEEP SINGH BHATI Acknowledgement
It is great pleasure for me to acknowledge the assistance and contribution of my Prof Mr. Manoharan.s, for his prompt and timely help in valuable suggestion during the development of this project.
I would also like to express our profound gratitude to IFIM Business School for this opportunity to complete the project on time.
CONTENTS
* Introduction * About Manipal Hospital * STP analysis * SWOT analysis * Decision making process * Consumer perception about the brand * Evaluating the product * Commenting on the overall satisfaction * Conclusion * Bibliography
Introduction
Hospital is a health care institution providing patient treatment by specialized staff and equipment. And corporate hospital is a branded and private hospital. It has good quality service and good doctor and high technology equipment.
Now, In India heath care become a business, corporate hospitals are providing all facilities but the cost is very high, that a common person can’t be effort.
The main objective of the research paper is to understand the growth of the corporate hospitals and its impact on the health care at the domestic and international levels. Healthcare sector alone has been growing massively, accounting for almost 5.2 per cent of India's GDP today. Medical care is an enormous business, with the private sector being the most dominant in this industry, accounting for more than 70 per cent of India's urban healthcare service market. This unequivocal dominance of the private sector has been headed by the emergence of the corporate hospitals in India, especially in the metropolises, where the middle class are multiplying in size and affluence. In fact, the corporate
On
Corporate Hospital
(Manipal Hospital) Submitted by:
NAVDEEP SINGH BHATI Acknowledgement
It is great pleasure for me to acknowledge the assistance and contribution of my Prof Mr. Manoharan.s, for his prompt and timely help in valuable suggestion during the development of this project.
I would also like to express our profound gratitude to IFIM Business School for this opportunity to complete the project on time.
CONTENTS
* Introduction * About Manipal Hospital * STP analysis * SWOT analysis * Decision making process * Consumer perception about the brand * Evaluating the product * Commenting on the overall satisfaction * Conclusion * Bibliography
Introduction
Hospital is a health care institution providing patient treatment by specialized staff and equipment. And corporate hospital is a branded and private hospital. It has good quality service and good doctor and high technology equipment.
Now, In India heath care become a business, corporate hospitals are providing all facilities but the cost is very high, that a common person can’t be effort.
The main objective of the research paper is to understand the growth of the corporate hospitals and its impact on the health care at the domestic and international levels. Healthcare sector alone has been growing massively, accounting for almost 5.2 per cent of India's GDP today. Medical care is an enormous business, with the private sector being the most dominant in this industry, accounting for more than 70 per cent of India's urban healthcare service market. This unequivocal dominance of the private sector has been headed by the emergence of the corporate hospitals in India, especially in the metropolises, where the middle class are multiplying in size and affluence. In fact, the corporate