Project Report on Manipal Hospital

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Project Report
On
Corporate Hospital
(Manipal Hospital)

Submitted by:
NAVDEEP SINGH BHATI

Acknowledgement

It is great pleasure for me to acknowledge the assistance and contribution of my Prof Mr. Manoharan.s, for his prompt and timely help in valuable suggestion during the development of this project. I would also like to express our profound gratitude to IFIM Business School for this opportunity to complete the project on time.

CONTENTS

* Introduction
* About Manipal Hospital
* STP analysis
* SWOT analysis
* Decision making process
* Consumer perception about the brand
* Evaluating the product
* Commenting on the overall satisfaction
* Conclusion
* Bibliography

Introduction

Hospital is a health care institution providing patient treatment by specialized staff and equipment. And corporate hospital is a branded and private hospital. It has good quality service and good doctor and high technology equipment. Now, In India heath care become a business, corporate hospitals are providing all facilities but the cost is very high, that a common person can’t be effort. The main objective of the research paper is to understand the growth of the corporate hospitals and its impact on the health care at the domestic and international levels. Healthcare sector alone has been growing massively, accounting for almost 5.2 per cent of India's GDP today. Medical care is an enormous business, with the private sector being the most dominant in this industry, accounting for more than 70 per cent of India's urban healthcare service market. This unequivocal dominance of the private sector has been headed by the emergence of the corporate hospitals in India, especially in the metropolises, where the middle class are multiplying in size and affluence. In fact, the corporate hospitals industry has been estimated to be a $20 billion industry by the year 2012. Therefore, it can be seen that the corporate hospitals form a very large business in India and the rest of the World. In Bangalore there are approximately 10-15 corporate hospital is present and among that hospital Mani pal hospital is the major. Because it is the India’s most recognized private hospital and it has its own brand value and reputation in India and outside the India.

Beat is on. Health is on. Life is on

History
Mani pal Hospitals are India’s first hospital to be ISO 9001:2000 certified for Clinical, Nursing, Diagnostics and Allied Areas. The hospital has been declared winner of the prestigious Golden Peacock National Quality Award 2005 in the service. With a team of some of the best doctors in the world, an attentive staff, state-of-the-art equipment, the hospital provides specialized medical services at affordable costs in over 40 specialties. Today it is worth Rs225 Corers and five times more in size as compared 5 years before. The flagship hospital under Manipal Health Enterprises is Manipal Hospital Bangalore (MHB), set up in 1991, accredited with NABH and AAHRPP comprises of 55 clinical departments and 11 centres of excellence, and is a landmark healthcare destination of South India. “A world-class network of healthcare establishments in India”

Manipal Hospitals is part of the Manipal Education and Medical Group (MEMG), which pioneers in the field of education and healthcare delivery. Manipal Hospitals has a special significance in the overall healthcare industry of India and particularly in South India. A social seed sown more than five decades ago is today the country’s third largest healthcare group with a network of 15 hospitals and three primary clinics providing comprehensive care that is both curative and preventive in nature for a wide variety of patients not just from India...
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