Project Report on Coffee Behaviour

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Westminster International University in Tashkent
BSc in Economics with Finance
2012 - 2013
CW 1 (Element 2): Group Final Report

CW 1 (Element 2): Group Final Report

To be completed by the student
Student’s ID number | 00001477, 00001568, 00002099, 00001506| Module name| Research Methods|
Module code| 2UZB503|
Tutor| Lobar Mukhamedova|
Individual assignment| |
Group assignment| |
Submission deadline| 04.04.2013|
For Academic Registrar use only|

Contents
Abstract3
Introduction3
Literature Review3
Coffee and Smoking4
Coffee and Smoking cessation5
Coffee and alcohol5
Coffee and physical activity6
Coffee and Income6
Conclusion6
Research question7
Research objectives7
Methodology7
Research approach and design7
Research setting8
Study population and sample8
Data Collection9
Data collection instrument9
Data collection procedure9
Reliability and validity10
Reliability10
Validity10
Ethical considerations10
Conclusion10
Data11
Estimation and Results14
Conclusion and Recommendations16
Bibliography17
Appendix 119
Questionnaire instructions.19
Instructions on how to complete the questionnaire19
Coffee questionnaire20
Personal information:20

Abstract
The following paper discusses the main determinants of coffee consumption at Westminster International University in Tashkent. Determinants such as income of respondent, ethnicity, religion, smoking habits and other factors are investigated. Data was collected using online methods of surveying and self-administrated questionnaires. Results proved to be significant and revealed a negative correlation between coffee consumption, active lifestyle and marital status. In contrast, positive correlation between coffee consumption income and age was found. Other factors as smoking, religion, education years proved to be insignificant. Introduction

Being the third most consumed beverage in the world after water and tea, coffee is valued for its distinct aroma, flavor and energizing effect. Found in Ethiopia in the 9th century, coffee first became popular in the Arab world, was then promoted in Europe and consequently developed into one of the most traded commodities in the world(John K. Francis, 2007).World annual per capita consumption was equal to 1.3 kg/person in 2011.America and Europe are the largest coffee consumers on per capita basis, accounting for 3.9 and 3.7 kg/person respectively, in comparison to Asian countries where the average constituted 0.5 kg/person (World Resources Institute, 2011). Nevertheless, the western coffee consumption habits are slowly starting to spread in Asia, especially in Uzbekistan, where coffee is considered as a fashionable hot drink rather than an everyday necessity. The consumption of both instant and insoluble coffeein Uzbekistan is limited to urban areas and is generally increasing alongside with the rising living standards (Euromonitor, 2011).Furthermore, the rising number of coffee shops and the popularity of coffee houses such as Café Jum, Julius Meinl, Book Café, KafeKafe and Coffee Clubare good indicators of the growing popularity of coffee. Literature Review

Evidence from various studies identify that living standards are not the only determinant of coffee consumption behavior. Smoking, smoking cessation, alcohol, age, gender, level of physical activity and income also play a sufficient role in one’s consumption patterns. In their comprehensive research on coffee and associated lifestyle factors published in 2010 Hewlett and Wadsworth discovered a link between caffeinated drink consumption, smoking and alcohol. The findings revealed that those drinking coffee were more likely to be smokers aged between 30 and 70. Another review on coffee consumption behavior in Karnataka, India published in 2008 by Varun indicated a positive correlation between education, family size and income on coffee demand in urban...
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