Product Life Cycle

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W e b S ta r t U p
Sample Business Plan

Ar r a y Co n s u l t a n c y S e r v i c e s
www.arrayconsultancy.com
info@arrayconsultancy.com

Sample Business Plan

Page
Array Consultancy Services

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Executive Summary
eGrocery.com is focused on online grocery retail business. It plans to connect millions of household customers with distributors. eGrocery.com is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of groceries. eGrocery.com aims to tap the growing Indian consumer goods market. eGrocery.com plans to start with its presence in six major cities in India namely Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad and then increase its regional base to more cities in India.

This business plan talks about the company information in terms of Vision, Mission, Objectives, and Values. This document describes the basic business model describing the categories of business, details of the processes and salient features. The operations describe the operations, logistics involved and the SCM in details. How we optimize it to give best value to the customers. It also talks about the inventory management and type of operations model we use.

The market analysis gives us the clear picture of the present situation and how we handle the situation for our benefit. How we form a brand and spread the awareness customers. The marketing also segregates the customer segment and how we reach them. It also talks about the advertisement strategy.

The financials take care of the capital estimation, breakeven analysis, and profit estimation. It also talks about the fund sourcing, fund distribution and growth strategies. The financials also include the exit strategy.

We believe eGrocery.com as a disruptive technology destined to remove the traditional way of trading way of trading not only in India but also all over the world.

Sample Business Plan

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Array Consultancy Services

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Table of Contents
1. Company Information ........................................................................... 4 1.1
1.2
1.3
1.4

Vision .................................................................................................................. 4 Mission................................................................................................................ 4 Objectives ........................................................................................................... 4 Values ................................................................................................................. 4

2. Business Model ....................................................................................... 5 2.1
2.2
2.3

Categories of Business ........................................................................................ 5 Business Process ................................................................................................. 5 Revenue Model ................................................................................................... 8

3. Operations............................................................................................... 9 3.1
3.2
3.3
3.4
3.5

Operations Model................................................................................................ 9 Time slots for delivery ...................................................................................... 10 How we managed our inventory ....................................................................... 10 Transportation cost............................................................................................ 11 Logistics network .............................................................................................. 12

4. Marketing Strategy .............................................................................. 13 4.1
4.2
4.3
4.4
4.5
4.6

Situational...
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