product launch
WLD: Weight Loss Drink
Executive Summary
The following report will give breakdown of WLD, a weight loss drink created by Team A for week six team assignment. This product launch purposed is to determine the factors that will influence a successful marketing plan. Team A will introduce WLD and present a situational analysis, show WLD’s market growth potential. Team A will show a competitive analysis that will assess WLD strengths, weaknesses of their competitors and provide Team A with an offensive and defensive strategic context that will identify opportunities and threats. Team A will then describe their target market and positioning. Pricing and distribution will also be conveyed. WLD’s marketing plan will illuminate significantly by describing their promotional and product strategy.
Pricing and distribution strategies will consist of what Team A will charge to purchase WLD and how the product is distributed in the market. The financials for WLD will provide the budget for marketing, and promotion, sales, break even analysis will show how many of WLD need to be sold in order for Team A to break even. Team A will also provide a forecast for the demand of WLD in the market. Financials will also show WLD’s intended marketing objectives, and the milestones of implementations for the next three years. Last Team A will provide in the marketing plan an evaluation and control metrics and how the performance of WLD will be measured, and following up with a contingency plan. Many people in the United States have trouble losing weight. Losing weight has become a worldwide challenge that many have struggled with. Many have tried several diets and a physical exercise but have not been successful. Now those problems consumers are having with weight loss can be better and nonexistent. WLD can put an end to worries, and struggles of those who want to lose weight, and it taste good too. WLD is a perfect choice for weight loss. WLD is the healthy
Executive Summary
The following report will give breakdown of WLD, a weight loss drink created by Team A for week six team assignment. This product launch purposed is to determine the factors that will influence a successful marketing plan. Team A will introduce WLD and present a situational analysis, show WLD’s market growth potential. Team A will show a competitive analysis that will assess WLD strengths, weaknesses of their competitors and provide Team A with an offensive and defensive strategic context that will identify opportunities and threats. Team A will then describe their target market and positioning. Pricing and distribution will also be conveyed. WLD’s marketing plan will illuminate significantly by describing their promotional and product strategy.
Pricing and distribution strategies will consist of what Team A will charge to purchase WLD and how the product is distributed in the market. The financials for WLD will provide the budget for marketing, and promotion, sales, break even analysis will show how many of WLD need to be sold in order for Team A to break even. Team A will also provide a forecast for the demand of WLD in the market. Financials will also show WLD’s intended marketing objectives, and the milestones of implementations for the next three years. Last Team A will provide in the marketing plan an evaluation and control metrics and how the performance of WLD will be measured, and following up with a contingency plan. Many people in the United States have trouble losing weight. Losing weight has become a worldwide challenge that many have struggled with. Many have tried several diets and a physical exercise but have not been successful. Now those problems consumers are having with weight loss can be better and nonexistent. WLD can put an end to worries, and struggles of those who want to lose weight, and it taste good too. WLD is a perfect choice for weight loss. WLD is the healthy
References: Plexus WorldWide. (2013). Retrieved from http://www.plexusworldwide.com Advisory Board Company. (2013, April, 15). Retrieved from Advisory website http://www.advisoryboard.com Kotler, P., Keller, K. (2012) Marketing Management, 14th Ed. New York: Pearson Education