Preview

Process Essay: Best Buy Field Trip

Satisfactory Essays
Open Document
Open Document
512 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Process Essay: Best Buy Field Trip
Best Buy Field Trip
Ashley Pugh
MGT 3190 sec2
June 15, 2011

I chose Best Buy and my initial impression of the store is a good one. The layout flows very well so you can easily access any part of the store. Then you can easily find where the checkout station. I feel that blue and yellow are the perfect colors to represent Best Buy; it is very eye-catching without being over the top. There are no advertisements outside of the store but once your inside they are all over the place. But it is all very well organized; the advertisements are located in areas corresponding to the products surrounding.
My appeal to the store starts as soon as I walk in; there is always someone there to direct you, then once you get to your part of the store

You May Also Find These Documents Helpful

  • Powerful Essays

    Best Buy Company is one of the leading companies in US and Canada dealing with the retailer of the consumer electronics. The company has over 400 stores worldwide offering a wide variety of products worldwide , among the company’s major products include the following ; mobile phones, gaming systems appliances, computers , televisions among other components and accessories. However, the company has adopted a variety of strategies that sees it enter successfully into the competitive markets; for instance, it has developed a culture that promotes excellence customer services, minimized or no commission on some products, employing highly experienced and skilled staffs . These have seen the Best Buy company expand to many successful branches and increased production over some a good period of time.…

    • 2103 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Best Buy is a growth company focused on better solving the unmet needs of our customers, and we rely on our employees to solve those puzzles” (Best Buy, 2009-2015).…

    • 2034 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Best Buy Analysis

    • 12713 Words
    • 51 Pages

    According to the Best Buy’s corporate website, the company’s “unofficial” mission statement is simple, “We’re a growth company focused on better solving the unmet needs of our customers.”1 Upon reviewing this statement, our team was motivated to construct a unique plan that expands Best Buy brand and influences new target markets, while also continuing to provide growth and development in Best Buy’s products and services. Our initiative is to develop smaller stores that feature a condensed selection of consumer electronics, these stores will be strategically placed in areas where customers have unmet needs. The products, services, and staff offered will, high quality and knowledgeable service. These condensed stores will focus on the…

    • 12713 Words
    • 51 Pages
    Powerful Essays
  • Good Essays

    When you think about a great shopping experience, what stores come to mind? Some people might name high end stores such as Bloomingdales, Macys , Lord & Taylor, or even Nieman Marcus. But what about stores that carry everyday household goods? I'm talking about stores such as Walmart and Target. These stores carry just about everything for a great low price.…

    • 438 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Walmart Online

    • 326 Words
    • 2 Pages

    I feel Walmart has attempted to position themselves on their website as the one stop retailer for whatever a consumer may want. It showcases everything on the site from Elctronics, furniture, and groceries. On top of having everything at one place, they also offer free shipping making shopping at Walmart online not only convenient, but also at bargains of prices and an easy way to get it.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Best Buy also has their shops in different Macy’s locations. These are 300 square foot shops that started in 2015 and are still running today. This was a plan that both companies wanted to test for that year’s holiday season. These small shops have products like Samsung smartphones, tablets and smartwatches, audio devices, and accessories from Samsung and other companies too like phone cases. Like any other licensed store that is in Macy’s, the staff in the Best Buy section will still wear the company’s colors, blue.…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Essay On Urban Outfitters

    • 1455 Words
    • 6 Pages

    The textile or apparel industry is associated with the design and production of clothing and the distribution of it. In 2002 apparel manufacturing covered for $400 billion in global exports, which is six percent of the world trade, eight percent of world trade in manufactured goods. Early in the 21st century the leading importing and exporting countries were very developed ones. Online sales havebecome increasingly high over the years, in 2010 $165.4 billion was spent in online apparel sales. The growth rate in 2010 of online sales was 22.2%. This graph represents this information and shows the rapid growth.…

    • 1455 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Website Credibility Paper

    • 593 Words
    • 3 Pages

    Best buy is a very credible website. It is a well known retail store and has all the information to contacting any store or even corporate so you know who the author of the site is and that they have knowledge of the items that are sold which is facts not opinions. The information is not biased. It strictly states facts of the products they sell. The information is from an established organization and the information originate from the makers of the products. The website is reliable because it is trust worthy as having many years of being a well known company and is a sponsored website with the intent to inform about the products that they sell from cheap to very expensive. All the information is current and is updated weekly with new sales ad and there are new products posted every month on the website. What is also nice is you can see reviews of the product form people that have used it so you can use their opinions to help with your decision on what to buy.…

    • 593 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rhetorical Analysis

    • 701 Words
    • 3 Pages

    themselves that it is a great place to shop for merchandise and apparel, and how there is…

    • 701 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Down Town In Chicago

    • 459 Words
    • 2 Pages

    You have great comuster serive. when you walk into the store they welcome you as "Hi do you need any help with anything? i Believe they be in thier holiday sprit. Shopping aroud hoildays you get the best sales. It feels so good walking out the store with lots of bags, but didnt spend that much.…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Best Buy Case Study

    • 652 Words
    • 3 Pages

    In 1966, Richard M. Schultz Gary Smoliak opened an audio specialty store name Sounds of Music, which in 1967, grossed over a 173,000 thousand dollars after acquiring Kencraft Hi-Fi Company and Bergo Company [ (Funding Universe, 2010) ]. The company went public 1969, which lead the way for three additional sore opening s in the twin city areas, in addition to creating the first employee stock option program. Sound of Music, grossing over a million dollars in revenue in 1970, became the first supplier of laser discs and video by manufactures Panasonic, Magnavox, Sony, and Sharp in 1979 [ (Funding Universe, 2010) ]. The company in 1983 became Best Buy after a 1981 tornado, which lead to the annual “Tornado Sale” promotional events [ (Funding Universe, 2010) ]. The company also expanded its product lines to include home appliances and consumer electronics. In the 1990s, Best Bu y accomplished 1 billion dollars in revenue in 92, while becoming the retailer to offer DVD hardware and software [ (Funding Universe, 2010) ]. In the 2000 era, Best buy discontinued compact cassettes and offered products through there new online store, while acquiring high end electronics supplier, Magnolia Audio Video [ (Funding Universe, 2010) ].…

    • 652 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Having a mom that constantly drags me to the grocery store with her at least four times a week for "bonding time" has allowed me to observe the different types of shoppers at my local grocery store. Usually, I end up buying Starbucks inside and sit observing the different ways people behave while shopping. It is quite interesting watching the way people walk down the isles and how they portray themselves. My observations have allowed me to distinguish three different types of shoppers that definitely caught my eye: the bargain shopper, impulse shopper, and the multitasker.…

    • 652 Words
    • 3 Pages
    Good Essays
  • Good Essays

    IT control systems are integrated with almost with all the other control systems. For example, Wal-Mart has a sophisticated satellite system used for their output control systems.…

    • 1234 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market. Companies build their marketing strategy in multiple steps and use the Four P’s or marketing mix (Wickipedia, pg 1): Product, Price, Place and Promotion. The “Product” steps has marketers as the questions of; who is your product intended for, what is the benefit of your product to the customer, and how will the product supplier position your product within the market (Learn, pg1). “Price” it’s based on the supply and demand of the product, and must also consider the cost to produce and design of the product (Learn, pg2) as well as the cost to distribute and promote your product (Learn, pg3). “Place” answers the question of distribution and incorporates the idea of right place right time by looking at the different methods or “channels of distribution” (wholesalers, retailers, direct sales and manufacturers) (Learn, pg3). Finally “Promotion” asks how the product is communicated to the consumer – its main focus is to demonstrate the benefits of your product to your “target market” (Learn, pg4). It includes multiple methods including advertising, public relations, sales promotion, personal selling and direct mail (Learn, pg4). Once all of the questions have been answered and the data reviewed, a supplier can develop its marketing…

    • 938 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    My Day At The Mall

    • 679 Words
    • 2 Pages

    My next visit was to Footlocker. The policy of meeting the customer in the first thirty seconds was out of the door here. I must have looked around there for at least five minutes before I was able to get some help. The employees usually don't approach a customer in a shoe store while they're still looking around. That could have been the reason why or it could have been the fact that the store was a little busy. When I was finally approached by an employee, it was more of laid back approach. "Hey what's up, what can I do for you today?" Even though I was just there for an assignment, the employee made me want to make a purchase. The store was a little out of order from customers looking at sizes of different shirts that were folded nicely before. But most of all, it was a laid back store with slightly inconsiderate customers and down to earth employees.…

    • 679 Words
    • 2 Pages
    Good Essays

Related Topics