Primark case study
Executive Summary
150 words
Introduction
• Introduction of Primark brief introduction of company history (Owned by ABF, originally started in Ireland as “Penneys” and expanded into the uk…)
• Analysis of fashion industry change in retailers size and scope in the last 20 years – small description of the budget fashion retailers concept
• Allocate Primark in the industry with mentioning direct competitors (grocery retailers as well) introduce major competitors and illustrate the market position with a graph
Main Body
Section 1. Strategic Choices
• Porter’s generic strategy theory analyse how Primark implements ‘cost leader’ strategies
• Changing perception/acceptance of cheap clothing (e.g. mixture of high street and designer clothing) public perception of fast fashion and cheap clothing
• How Primark’s is different from their competitors maybe own research of price comparison, organisational competences, identify some unique organisational capabilities
Section 2. Supply chain management
• Characteristic of a supply chain and main challenges name some of the manufacturing partners and the characteristics of the relationship
• outsourcing (type of strategic alliances), control system, pull supply chain strategy the way supply chain is controlled, quality assurance, implementation of ethical policies, -Auditing of suppliers (article 1)
• Buying process – head office design, license to manufacturer, buying finished products introduce what processes are used to make a garment
• JIT - ?? Features of the strategy inventory, warehousing, (de)centralising of warehouses etc. (Not sure if info is available, but we will have it as an interview question)
Articles http://www.primark-ethicaltrading.co.uk/ Section 3. Retail spaces
• Location strategy where and why, analysis of the surroundings. Tend to locate in town centres?
• Flagship store importance of having flagship stores –Oxford street
• Visual merchandising reasons
150 words
Introduction
• Introduction of Primark brief introduction of company history (Owned by ABF, originally started in Ireland as “Penneys” and expanded into the uk…)
• Analysis of fashion industry change in retailers size and scope in the last 20 years – small description of the budget fashion retailers concept
• Allocate Primark in the industry with mentioning direct competitors (grocery retailers as well) introduce major competitors and illustrate the market position with a graph
Main Body
Section 1. Strategic Choices
• Porter’s generic strategy theory analyse how Primark implements ‘cost leader’ strategies
• Changing perception/acceptance of cheap clothing (e.g. mixture of high street and designer clothing) public perception of fast fashion and cheap clothing
• How Primark’s is different from their competitors maybe own research of price comparison, organisational competences, identify some unique organisational capabilities
Section 2. Supply chain management
• Characteristic of a supply chain and main challenges name some of the manufacturing partners and the characteristics of the relationship
• outsourcing (type of strategic alliances), control system, pull supply chain strategy the way supply chain is controlled, quality assurance, implementation of ethical policies, -Auditing of suppliers (article 1)
• Buying process – head office design, license to manufacturer, buying finished products introduce what processes are used to make a garment
• JIT - ?? Features of the strategy inventory, warehousing, (de)centralising of warehouses etc. (Not sure if info is available, but we will have it as an interview question)
Articles http://www.primark-ethicaltrading.co.uk/ Section 3. Retail spaces
• Location strategy where and why, analysis of the surroundings. Tend to locate in town centres?
• Flagship store importance of having flagship stores –Oxford street
• Visual merchandising reasons