Preview

Price Takers

Good Essays
Open Document
Open Document
554 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Price Takers
Price takers are defined as “Sellers who must take the market price in order to sell their product (Gwartney, Stroup, Sobel, Macpherson).” The price takers production is very small compared to the total market; this allows the price takers to sell their products at the market price. However, they can’t sell any of their products at a higher price relative to the market price. To better explain; the text states
In a price-taker market, the firms all produce identical products (for example, wheat, eggs, or regular unleaded gasoline), and each seller is small relative to the total market. Thus, the output of any single firm has no effect on the market price. Each firm can sell all its output at the market price but cannot sell any of its output at a higher price (Gwartney, Stroup, Sobel, Macpherson).”
To increase a price takers profit, they decide on the production amount based on the costs and price chosen by the market. It also tells us in the text that a price taker will expand its output until marginal cost equals marginal revenue.
After researching price markets, I was intrigued to find out that price takers are created from the lack of market control. A price taker is a buyer or seller that has no market control and is not able to affect the price of a good. It must "take" or accept the going market price (www.amosweb.com).” In addition, price takers can also be known as price seekers or price searchers. Price takers have very little power setting their prices because of the sale of differentiated products.
A real-life example of a price taker would be individuals like you and I. When we go to the grocery store or to a department store to shop we are not allowed to change the market price, however, the only thing we can do is use coupons or some type of rewards to receive a discount. Another example of a price taker could be a t-shirt stand owner. If he or she is selling t-shirts at a more expensive price than a nearby vendor, consumers will

You May Also Find These Documents Helpful

  • Good Essays

    Enc 150

    • 813 Words
    • 4 Pages

    The market consists of buyers and sellers who are price takers. Each firm in the market produces undifferentiated and homogenous products. Buyers and sellers have perfect information about the price prevailing in the mark. About the availability of commodities…

    • 813 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Farmer Dilemma

    • 624 Words
    • 3 Pages

    Middlemen- Middlemen would say that they set the prices low because the market is unpredictable.…

    • 624 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Upper Level of HCO's

    • 488 Words
    • 2 Pages

    There are indeed two types of companies; those that work hard to set prices (Price Setters) and those that just tag along, take market prices and work hard to stay alive (Price Takers). Be it charging for perceived value to customers (Apple’s pricing) or charging to reach the mass market and keep out the competition (Amazon), they both have a well defined strategy and work hard to implement it.…

    • 488 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Ap Micro Study Guide

    • 443 Words
    • 2 Pages

    One firm controls the market and the firm is the industry Unique good with no close substitutes “Price Maker”: The firm can manipulate the price by changing the quantity it produces. Demand and MR for imperfectly competitive firms (Elastic and Inelastic Range): Q TR D Q MR P Elastic Inelastic TR Monopoly making a profit (Graph- Label Profit, Consumer Surplus, and DWL) D…

    • 443 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    A perfectly competitive market exists when every contributor is considered a “price taker”, and none of the contributors influences the price of the…

    • 1637 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    A firm is likely to be a price taker when….. it sells a product that is exactly the same as every other firm. It represents a small fraction of the total market.…

    • 1632 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Ch. 11 Marketing

    • 515 Words
    • 3 Pages

    Market-skimming pricing: Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.…

    • 515 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Costs and Price

    • 1595 Words
    • 7 Pages

    10. The intersection of supply and demand will be at a lower equilibrium price but a higher equilibrium quantity if…

    • 1595 Words
    • 7 Pages
    Good Essays
  • Better Essays

    The perfectly competitive firm faces a demand curve that is horizontal at the prevailing market price. This is the result of firms in the industry producing a commodity. No individual firm would want to raise its price above its competitors priceswhich is the market price. If it raised them, its customers would switch all of their purchases to competing firms, and the first firms sales would drop to zero.…

    • 2887 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Questions on Oligopoly

    • 19025 Words
    • 77 Pages

    the actions of one seller in the market have no impact on the other sellers’ profits.…

    • 19025 Words
    • 77 Pages
    Satisfactory Essays
  • Satisfactory Essays

    ECON205 Homework09 S09

    • 6135 Words
    • 72 Pages

    Similar to monopolists, firms under monopolistic competition are not price takers. Rather, they face a…

    • 6135 Words
    • 72 Pages
    Satisfactory Essays
  • Good Essays

    A horizontal or a perfectly elastic, demand curve. A perfectly competitive firm is called a price taker because that firm must “take,” or accept, the market price- as in “take it or leave it.”…

    • 985 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Proc 5830

    • 3108 Words
    • 13 Pages

    that the price before them is a good price in which they are willing to pay for a product. The…

    • 3108 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    During the first phase, the product is set at its highest price. This usually occurs during the product 's initial launch when the company is targeting early adopters - those people that just have to have the latest and greatest thing, like the latest smart phone, and price isn 't too much of a concern.…

    • 1093 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Predatory Pricing

    • 14942 Words
    • 60 Pages

    This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India. The views expressed in the report are only of the intern and do not necessarily reflect the view of the Commission or any of its staff or personnel and do not bind the Commission in any manner. This report is the intellectual property of the Competition…

    • 14942 Words
    • 60 Pages
    Good Essays