President Obama's 2012 Campaign Analysis

The Presidential election of 2012 exhibited the deep polarization the United States political system had gone through. After winning the presidency against the Republican nominee John McCain, President Obama was facing a series of challenges when it came to counteracting the situation of the economy and working productively with the GOP. The progressive ideals that he proposed were contradicted with his new challenger in the 2012 election, Former Governor of Massachusetts, Mitt Romney. After colliding with the Republicans on major issues, it was explicit for President Obama that his 2012 presidential campaign will not carry the same message for unity and progression as his 2008 campaign did. And on the contrary, Governor Romany had to eradicate
Unemployment remained above 8% and the President was not able to work collectively with Congress to pass any major legislation that could counteract what was transpiring within the nation. This is where Governor Romany was able to capitalize especially due to his successful career in the private sector. His business record appealed to voters and it brought about the sense that he would be able to bring employment within the nation. This is the narrative that the Romany campaigned carried throughout the election, and what lead to all the traction he was gaining. In addition, the fundamental messages of conservatism resonated with Mitt Romney and it connected with Republican voters across the nation. This is a paramount concept to understand because of the polarization that was occurring with the nation. Never before has it been so clear what values align with the Democratic Party and what values align with the Republican Party. And choosing a well-respected Republican such Representative Paul Ryan reinforced this argument during pivotal events such as the National Convention and the Presidential
Yet he was able to bring it back, and only he can continue to grow the economy. In addition, the campaign needed to show that the policies and approach that Romney would bring within the White House will not work. President Obama recentralized his approach and tacked the campaign trail with full throttle. He conducted rallies around the nation, especially the battleground states that he carried so successfully, and revamped his support. The Democratic National convention was indisputably a great success for the President. The endorsements of key figures such as Former President Bill Clinton reassured Democratic voters that President Obama was the only choice to bring our nation forward. His convention bump helped establish the momentum the President needed to the Election Day. David Axelrod and David Plouffe also reinforced the attention on data collection. This was a very big contradiction to Romney’s campaign. The system that the President’s campaign created relied on collection of mass data, and it made it easier for volunteers and campaign offices to coordinate their message and actions nationwide. From the inception, everyone knew that this campaign could not be run like the 2008 election. And because of the adaptions that were made, President Obama successfully recaptured his voter base. He had managed to do what the