1. Marketing research
2. Buying behavior. Analysis of factors influencing to purchase decisions. 3. Market Segmentation.
4. Product Mix analysis
5. Strategic Planning
Gas and oil industry in Kazakhstan
| | | |Strengths: |Weaknesses | | | | |Kazakhstan has the second largest oil reserves as well as the |Exporters of raw materials are more vulnerable owing to negative | |second largest oil production among the former Soviet republics |influences of a changeable conjuncture of the world market | |after Russia. The country also has large reserves of natural gas |Our industry are deprived the lion's share of the added cost which | |and production of both oil and gas is steadily increasing. |is received by industrially developed states importing and | |Kazakhstan has extremely favorable transit routes, so possesses |processing raw materials | |good geographical position |Damage environment | |The state gives proper attention on developments of oil sector, |Oil and gas should be extracted in district with sharply | |which gives preferences |continental climate, with huge temperature differences, or in a | |The aggravating situation in the oil countries of the Near East and|shallow gulf which five months in a year is covered by moving ices.| |the North Africa, as well as possible plays into the hands of |Big concentration of black oil | |Kazakhstan | | | | | |Opportunities: |Threats | | | | |The Government of Kazakhstan is pursuing a development program for |World crisis can cause falling of the prices for oil, which | |oil fields in the Caspian Sea that calls for increasing offshore |influence on income | |oil production to about 3 million bpd by 2015, for development of |Possibility growth of export deliveries of the Iraq oil | |terrestrial infrastructure. The offshore development program also |Transport restrictions from Russia do vulnerable export of | |calls for more than 100 offshore blocks to be privatized through |Kazakhstan to Europe | |open tenders. |Recession can reduce foreign investment, which cause on technical | |Depth of oil refining not below 90 %; |development of industry | |Manufacture of products which on quality corresponds to the world | | |standards; | | |The Decision of...