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Pre Purchase Question Paper

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Pre Purchase Question Paper
Multiple Choice 3 2
Short 2 N/A
Grade Details - All Questions 1. Question :
(TCO 4) All are examples of first generation sustainable products except:

Student Answer:
CORRECT textiles, electric cars, and energy-efficient light bulbs textiles. electric cars. energy-efficient light bulbs. Instructor Explanation: Chapter 7 Points Received: 4 of 4 Comments:

2. Question :
(TCO 4) All of the following are characteristics of customer pre-purchase solutions except for __________.

Student Answer: competing offers dual focus customer satisfaction CORRECT marketing mix Instructor Explanation: Chapter 7 Points Received: 4 of 4 Comments:

3. Question :
(TCO 4) From an ecological point of view, the most critical stage for durable products is __________.

Student Answer: pre-purchase CORRECT --> use post use INCORRECT answer All of the above Instructor Explanation: Chapter 7 Points Received: 0 of 4 Comments:

4. Question :
(TCO 4) List three characteristics of customer pre-purchase solution. …show more content…
Customer satisfaction: if sustainable products and sustainable services do not satisfy customer needs, they will not survive in the market in the long run. 2. Dual focus: unlike purely environmental products, sustainable products have a dual focus on ecological and social aspects. 3. Life-cycle orientation: sustainable products have to consider the whole life cycle from cradle to grave: extraction of raw materials, transportation, manufacturing, distribution, use and post-use. Belz. Sustainability Marketing (1st ed). John Wiley & Sons, (UK). Retrieved from
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