Porters Five Forces

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PESTEL ANALYSIS
POLITICAL FACTORS/ CHINA| KEY DRIVERS| IMPACT ON KOYO JEANS|
* Government interference| Threat |
* Government stability| Opportunity |
* High Government controlled financial institutions| Threat |

ECONOMIC FACTORS /CHINA|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Level of disposable income| Opportunity|
* Low Economic freedom index rating| Threat |
* Low cost of labour| Opportunity|
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| |

SOCIAL FACTORS /CHINA| KEY DRIVERS| IMPACT ON KOYO JEANS|
* Peer-to-peer recommendation| Threat/opportunity|
* Population/ Demographics e.g. Generation Y| Opportunity | * Concept of face| Opportunity |
| |

TECHNOLOGICAL FACTORS /CHINA|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Social media boom| Opportunity |
* Marketing information system (IT)| Opportunity|
* Changing communication technology| Threat/Opportunity| | |

ENVIRONMENTAL FACTORS /CHINA|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Climate change | Threat |
* Energy supplies| Threat /opportunity |
* Air pollution| Threat/opportunity|
| |

LEGAL FACTORS /CHINA|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Employment laws| Threat |
* Company laws| Threat |
* Business regulations| Threat |
| |
| |

POLITICAL FACTORS/ HONG-KONG|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Non-interventionist government| Opportunity |
* Low or corruption free governance | Opportunity |
* No foreign ownership restrictions| opportunity|

ECONOMIC FACTORS/ HONG-KONG|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Freest economy in the world | Opportunity|
* No barriers to trade, no tariffs, no quotas, no exceptions| Opportunity| * High G.D.P Growth rate and per capita income| Opportunity|

SOCI0-CULTURAL FACTORS/ HONG-KONG|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Bandwagon effect| Threat/ opportunity|
* Collectivism| Threat/ opportunity|
* The Concept of Face| Opportunity |

TECHNOLOGICAL FACTORS/ HONG-KONG|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* High Telecommunication infrastructure.| Opportunity | * Energy efficiency | Threat / opportunity |
* Soft technology| Threat / opportunity|

ENVIRONMENTAL FACTORS|
KEY DRIVERS| IMPACT ON KOYO JEANS|
* Climate extreme and unpredictable| Threat |
* Topography| Threat /opportunity|
* Global warming| Threat |

LEGAL FACTORS/ HONG-KONG|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Unrestricted use of internet| Opportunity |
Independent judiciary and rule of law| Opportunity |
Labour law favourable to employees/employers| Threat / opportunity|

POLITICAL FACTORS/ FRANCE|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Stable government| Opportunity|
Higher taxation rate policy| Threat |
Lowering business freedom| Threat |

ECONOMIC FACTORS/ FRANCE|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Relatively strong currency and economy| Opportunity|
Lower GDP growth rate | Threat |
Increasing unemployment rate| Threat |

SOCIAL FACTORS/ FRANCE|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Individualism / secular| Opportunity|
intellectual rule of France “grandeur”| Threat/ opportunity| Resistance to change| Threat/opportunity|

TECHNOLOGICAL FACTORS/ FRANCE|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Green technology | Threat /opportunity|
1% of GDP on R&D| Threat /opportunity|
TGV High speed rail network| Opportunity|

ENVIRONMENTAL FACTORS/ FRANCE|
KEY DRIVERS| IMPACT ON KOYO JEANS|
Carbon-neutral driven| Threat/ opportunity|
Third largest wind resource| Opportunity|
Water pollution|...
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