Porter Analysis of Victory Liner Inc.

Topics: Metro Manila, Luzon, Philippines Pages: 11 (2750 words) Published: August 10, 2012
Executive Summary
Victory Liner Inc. is one of the largest bus transportation business groups in the Philippines the company was founded by Mr. Jose Hernandez and was passed to his sons and grandson. Today VLI servicing all key destinations in Northern Luzon as of today VLI deploys more than 1000 buses in its daily operations.

During 80’s the company started purchasing real estate properties for use in operations such as terminals, maintenance stop, refueling stations and rest areas for passengers and crew. Boasting modern air conditions buses, victory liner fleet allows group to travel comfortably and in style. New development and products have been introduced by the company an online ticket ordering and delivery services is now available in the internet

In 2007 Victory liner introduced a deluxe class available only in Baguio and Cagayan valley routes. In 2011 Victory liner initially equipped 50 air conditions buses w/ Sun broadband wireless Wi-Fi other wireless gadgets to log on to the internet making travel more productive and entertaining. Victory liner constantly conducts safety checks of its buses to ensure that every ride is smooth and as entertaining as possible. This company valued their employees from managers to their staff and drivers. Because they believe that this person has a greater influence or impact w/ the different difficulties the Philippines economy is facing nowadays such as the volatile price of oil and natural calamities that cannot be foreseen. Victory Liner coaches are built by local bus body builders like Almazora Motors, Santarosa Philippines, Pilipinas Hino, and Del Monte Motorworks; as well as foreign coach builders like King Long and Yutong of China, and Kia and Hyundai of Korea. Victory Liner also has its own recapping plant. This facility has the capacity to build coaches (which are also used in their fleet), or to refurbish old or dilapidated coaches originally made by other coach builders. Fare Classes

Ordinary Fare (no air conditions buses)
Economy Fare (air conditions buses w/ ordinary fare)
Air Conditions (45-49 seats)
Deluxe (air conditions buses w/ 31 passenger seats)
Super Deluxe (air conditions w/ 29 passengers’ seats only, restroom equipped) Terminals and Routes
Metro Manila Terminals
713 Rizal Avenue Ext, Caloocan City
Contact Number: (02) 361-1506 | (02) 361-4665 to 66
Route: Olongapo – IBA & Sta. Cruz – Zambales
Baguio – Dagupan – Guagua – Pampanga

683 EDSA, Cubao, Quezon City
Contact Number: (02) 727-4688 | (02) 410-8986 | (02) 727-4534 Route: Baguio - Dagupan – Lingayen - IBA
Olongapo – Alaminos – Bolinao
#766 EDSA corner East Avenue, Quezon City
Contact Number: (02) 920-7396
Route: Cagayan Valley (Santiago,Jones,
Ilagan, Tuguegarao, Aparri, Tuao, Tabuk, Aurora, Isabela)
651 EDSA Pasay City
Contact Number: (02) 833-4403 | (02) 833-5019 to 20
Route: Olongapo – Baguio - IBA
Lingayen Guagua - Pampanga
Cagayan Valley (Tuguegarao)
551 Earnshaw St., Barangay 401, Sampaloc, Manila
Contact Number: (02) 559-7735
Route: Baguio, Pangasinan, Zambales, Cagayan Valley

Marcos Avenue, Alaminos,Pangasinan
Contact Number: (075) 551-3332
Route: Cubao - Sta.Cruz Zambales - Daguapn
Baguio Old Terminal
Gov. Pack Road, Baguio City
Contact Number: (074) 442-5708
Route: Olongapo - Pasay - Caloocan - Cubao – Sampaloc
Baguio Passenger Centre
Utility Road Cor. Old Forestry Road.
Contact Number: (074) 442-5708 | (074) 619-0000
#002 Marcoville Baguio City
Calero, Ibayo Balanga City, Bataan
Contact Number: (047) 237-0762
Route: Olongapo
Perez Blvd. Herrera-Perez, Dagupan City
Contact Number: (075) 522-5516-dispatcher | (075) 515-4518-shipping Route: Caloocan - Baguio - Cubao - Pasay

Guagua, Pampanga
San Nicolas, Guagua, Pampanga
Contact Number: (045) 971-2002
Route: Pasay – Cubao
Iba, Zambales
Brgy. Palanginan, Iba, Zambales
Contact Number:...
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