Popkins Brand Image

If the founding fathers were able to visit the modern day senate they would find they still are guided by the fundamental legislative process they designed in 1787. However, the founding fathers would be unaccustomed to how present day incumbents and nominee challengers run campaigns for election and reelection. They would question what does it take to build a successful campaign to draw in today’s voter. New Hampshire 2016’s senate race aligns with Samuel L. Popkins The Candidate, and the idea of a successful presidential campaign. There are three actions Popkins discusses that are applicable to not only presidential races success but, senate races as well. If a Senator can effectively utilize these three actions of creating a public identity,
Hopkins says “the aspects of the candidates past make their identity and vision believable and resonant with voters” ( Popkin 2012, pg 36). Candidates focus on positive self-image or brand and stay away from the negatives. Getting the name brand out there for people to buy into. Ayotte already possesses this form of action from the past election and has already been the face of her campaign. brand image already. However, Ayotte’s toughest challenge is her opponent’s public identity has been developed as well, Maggie Hassan is the former Governor of New Hampshire and is well known to the public. Ayotte combats this by targeting voters with a relatable approach to the people of New Hampshire rather than her opponent. She targets voters with advertisements specifically engaged for average people. She takes the approach of “I’m just an average citizen like you”. She effectively does so in her advertising by highlighting her husband as a small business owner, she helps veterans, and improves the work force. This gives voters a more personal connection towards the
This final action in relation with Ayotte mostly comes down to the campaign team she runs. Ayotte uses her campaign ‘organization’ team to draw new voters. Ayotte has taken action as ‘CEO’ and created events for her campaigns to go to major college campuses throughout New Hampshire encouraging birth control. Ayotte supported the birth control bill and by creating events state wide she has the ability to draw in a demographic of new voters by using her campaign team. ‘‘Obviously it’s something that gets attention, and that’s part of her goal,’’ campaign spokeswoman Liz Johnson said Monday October 3rd 2016 Boston globe.
The current race in New Hampshire is close, but Ayottes campaign actions are engaging the public. She currently has 46.3 percent of the votes and her opponent has 44 percent. (real clear politics). This portion of the public buys into her brand or identity, vision for the future, and presiding of the campaign. Ayottes campaign aligns, and focuses on Popkins three actions of success to draw in a support for a successful