It is the role of the mass media to keep the general public informed and up to date with current news and events in their community, state, country, and around the world. In politics the media can either build or damage a political figure by changing the public's opinion. Many people depend heavily on television as their source of information where they see or hear about political issues, events, and policies because television is the single most powerful medium of global communication and nightly newscasts are the most frequently watched source of information for the public. (Forum) The mass media is everywhere we turn, from television sets, to airwaves, to print, and even the Internet.
In their role, are they actually giving us the right message or is it a rumor, which you often see in tabloids in which it is created just to sell? 75% of the public believes that the top priority of the media is to find and report important information on public issues. Approximately 18% say that it is to give readers and viewers what they ask for. Less than 6% say that it should be for profit. (Forum) The Forum Magazine (September 1994) also discussed a survey done by Kees, a former executive editor of The Fresno Bee, and Phillips former chief of staff of the Republican National Committee. The... [continues]
Cite This Essay
(2000, 05). Political Communication. StudyMode.com. Retrieved 05, 2000, from http://www.studymode.com/essays/Political-Communication-27137.html
"Political Communication" StudyMode.com. 05 2000. 05 2000 <http://www.studymode.com/essays/Political-Communication-27137.html>.
"Political Communication." StudyMode.com. 05, 2000. Accessed 05, 2000. http://www.studymode.com/essays/Political-Communication-27137.html.