Plan to Improve Organizational Sturcture and Recapture Market Share

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Prepared By: Shirley Dawson
03/12/2012
Prepared By: Shirley Dawson
03/12/2012
Bryce & Dancetty Consulting
WordPlay Greetings –Plan to Improve Organizational Culture and Recapture Market Share WordPlays Best Opportunity to Develop New Product Lines and Reduce Employee Turnover

Table of Contents

Executive Summary……………………………………………………………………………………..3

Introduction…………………………………………………………………………………………………..4

Causes of Business Downturn…………………………………………………………………………4

Sales Division and Sales Clerk Turnover……………………………………………………………5

Job Enrichment……………………………………………………………………………………………6

Plan to Restore Creativity & Innovation……………………………………………………………6

Reviving Organizational Culture…………………………………………………………………………7

Implementing New Rewards Programs…………………………………………………………….9

Further Review of Competitor Cultures………………………………………………………..…10

Conclusion……………………………………………………………………………………..…………10

References………………………………………………………………………………….……………11

Appendix 1 – Job Description Revision Form…………………………………………….……..12

Appendix 2 – Assessment Questionnaire………………………………………….……………..13

WordPlay Greetings – Plan to Improve Organizational Culture and Recapture Market Share WordPlay’s BestOpportunity to Develop New Product Lines and Reduce Employee Turnover Executive Summary
Over the past few years, WordPlay Greetings has experienced a sharp decline in market share as well has extremely high turnover of sales staff. The first major challenge discussed was the limited supply of items that are also sold to other national retailers and create competition against Word Plays smaller company owned and franchised stores. The second issue highlighted in our discussion was that operations have been inefficient which also leads to decline of profitability. WordPlay Management was fearful that high turnover of sales staff was a major cause of inefficient operations and stressed the importance of addressing this issue. Technological advances are certainly an issue that every industry must consider when trying to keep with or beat competitors. Online options for the greeting card industry have greatly advanced over the past few years offering ways to send expressions electronically and even customize them with photos and voices without having to leave home. It is critical revive WordPlays website and make stores more appealing to visit with new product lines and customization options that will attract customers and keep them coming back and telling others. Hiring and retaining talented and caring staff is goes hand in hand with keeping up with technology. Knowledgeable and caring sales people are just as important as the product. Developing an organizational culture that inspires and motivates will help spark new creative designs and product offerings for WordPlay Greetings. Bryce & Dancetty has performed industry research, employee and market surveys, leading to job redesign, development of new marketing and product design teams, and improved organizational reward programs that aim at reducing turnover for WordPlay Greetings and getting them back on a path to profits.

Introduction
Bryce & Dancetty Consulting has been working with WordPlay Greetings over the past several months to analyze their business, develop plans to reduce sales staff turnover, revive its product line, improve its organizational culture, and implement new programs that will motivate employees and enrich jobs and career paths. In this report we will review the methods used to collect data and form plans for change. Causes of Business Downturn

WordPlay Greetings market share has seen sharp declines over the past few years. Company leaders concluded that causes for this problem stemmed from the limited supply of items that are also sold to other national retailers and create competition against Word Plays smaller company owned and franchised stores. An additional contributor to their decline was believed to be high turnover with in their sales...
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