Plan to Improve Organizational Sturcture and Recapture Market Share
Prepared By: Shirley Dawson
03/12/2012
Prepared By: Shirley Dawson
03/12/2012
Bryce & Dancetty Consulting
WordPlay Greetings –Plan to Improve Organizational Culture and Recapture Market Share
WordPlays Best Opportunity to Develop New Product Lines and Reduce Employee Turnover
Table of Contents
Executive Summary…………………………………………………………………………………….. 3
Introduction……………………………………………… …………………………………………………..4
Causes of Business Downturn…………………………………………………………………………4
Sales Division and Sales Clerk Turnover……………………………………………………………5
Job Enrichment……………………………………………………………………………………………6
Plan to Restore Creativity & Innovation……………………………………………………………6
Reviving Organizational Culture…………………………………………………………………………7
Implementing New Rewards Programs…………………………………………………………….9
Further Review of Competitor Cultures………………………………………………………..…10
Conclusion……………………………………………………………………………………..…………10
References………………………………………………………………………………….……………11
Appendix 1 – Job Description Revision Form…………………………………………….……..12
Appendix 2 – Assessment Questionnaire………………………………………….……………..13
WordPlay Greetings – Plan to Improve Organizational Culture and Recapture Market Share
WordPlay’s BestOpportunity to Develop New Product Lines and Reduce Employee Turnover
Executive Summary
Over the past few years, WordPlay Greetings has experienced a sharp decline in market share as well has extremely high turnover of sales staff.
The first major challenge discussed was the limited supply of items that are also sold to other national retailers and create competition against Word Plays smaller company owned and franchised stores.
The second issue highlighted in our discussion was that operations have been inefficient which also leads to decline of profitability. WordPlay Management was fearful that high turnover of sales staff was a major cause of inefficient operations and stressed the importance of addressing this issue.
Technological advances are certainly an
03/12/2012
Prepared By: Shirley Dawson
03/12/2012
Bryce & Dancetty Consulting
WordPlay Greetings –Plan to Improve Organizational Culture and Recapture Market Share
WordPlays Best Opportunity to Develop New Product Lines and Reduce Employee Turnover
Table of Contents
Executive Summary…………………………………………………………………………………….. 3
Introduction……………………………………………… …………………………………………………..4
Causes of Business Downturn…………………………………………………………………………4
Sales Division and Sales Clerk Turnover……………………………………………………………5
Job Enrichment……………………………………………………………………………………………6
Plan to Restore Creativity & Innovation……………………………………………………………6
Reviving Organizational Culture…………………………………………………………………………7
Implementing New Rewards Programs…………………………………………………………….9
Further Review of Competitor Cultures………………………………………………………..…10
Conclusion……………………………………………………………………………………..…………10
References………………………………………………………………………………….……………11
Appendix 1 – Job Description Revision Form…………………………………………….……..12
Appendix 2 – Assessment Questionnaire………………………………………….……………..13
WordPlay Greetings – Plan to Improve Organizational Culture and Recapture Market Share
WordPlay’s BestOpportunity to Develop New Product Lines and Reduce Employee Turnover
Executive Summary
Over the past few years, WordPlay Greetings has experienced a sharp decline in market share as well has extremely high turnover of sales staff.
The first major challenge discussed was the limited supply of items that are also sold to other national retailers and create competition against Word Plays smaller company owned and franchised stores.
The second issue highlighted in our discussion was that operations have been inefficient which also leads to decline of profitability. WordPlay Management was fearful that high turnover of sales staff was a major cause of inefficient operations and stressed the importance of addressing this issue.
Technological advances are certainly an
References: Bryce & Dancetty also presented ideas highlighted by Inc.com staff in their April 16, 2010 article which said that sources of innovation don’t have to be expensive. By turning to their own employees, a company can unleash creative spirit.