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BABA SHIV, ZIV CARMON, and DAN ARIELY*
In Shiv,Carmon,and Ariely thatmar(2005), the authorsdemonstrate actions such as price promotions and advertising evoke consumer keting whichcan alterthe actual efficacy the marketedproduct, of expectations, a phenomenon they call "placebo effectsof marketing actions." In this build on the preceding commentaries and refinetheir rejoinder, they framework account more fullyfor factors that may influencethis to and theydescribe directions further for research in this placebo effect, new topic area.
About Placebo Effects of Ruminating Actions Marketing
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