Pink Wars Executive Summary

Pink Wars is a company that has a tool set that is designed especially for females to feel comfortable when repairing things people would normally think only men could fix. We are acknowledging that there are women out here working extremely hard to get things done. We want to empower women and state that men are not the only ones who can get the job done with our Pink Wars tool set and accessories. Our company also supports military spouses that have to take on household duties while their spouse is away. Here at Pink Wars we want women to know that we have their back when it comes to getting things done. Our product line is affordable, starting at the price of $29.99 for a tool set, durable, effective, and cute.

Product
Duct tape
The low- involvement hierarchy is also known as the learn- do- feel and is the most intriguing of the response hierarchies (Belch 164). Pink Wars uses the low- involvement hierarchy to get more women consumers to purchase the tool set. Pink Wars uses the music in their commercials, the bright colors of the products, and the “Go for It Ladies” and “Fix It like a Woman” slogans to focus on their brand. The difference that Pink Wars offers from its competitors is the bright colored, women friendly printed tools. As our potential customers see our slogans they learn about our brand and become interested in our product. They purchase our product and gain the confidence needed to make small repairs.

Conclusion
Pink Wars is a tool and tool accessory company designed for women that wants to provide good quality and affordable products. In the tool product industry, there are not many companies that design tools for women. Our competitors that do, we feel that we are either priced more affordable than them or have better quality products. Pink Wars is more than just a company; we want to inspire women to show their potential and go out and repair items on their own. We believe that women should “go for