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Pico Projector Case Study

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Pico Projector Case Study
Core product:
The Optoma PK320 Pico Projector is a portable projector with full featured to serve several purposes for people on the move. Despite its light weight and portability, it still be able to deliver reasonably good image resolution and lighting.

Actual product:
The Optoma PK320 Projector resembles a mini version of the usual LCD projector and is brown in colour. It can be used either with an AC adapter or running on battery cells. The small power button can be found on the side and the lens are at the edge of one of the longer side. There is a control panel with 7 buttons on top that will light up in blue for seconds when pressed. A remote controller is provided for the user's convenience. There are ports that supports VGA and USB
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It produces more than 20 different portable projectors. It is one of the very first companies to release a micro projector in November 2008 that was also the first Pico projector, which can function with apple products.
Pico projector is more convenient as compared to other types of projectors because of its small size that enables a person to put it into a pocket . It is also able to project a presentation on the go, and is able to playback for more than 2 hours continuously. Functionality wise, the projector is able to connect to most of the common IT mediums such as iphone, ipad, digital camera and more. The demand presentations to be done at anytime and anywhere to people has triggered the idea of the size of projection devices to be made smaller so that people can bring it on the
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It has a shiny black case and with the lens near the edge of one of the extended sides. A small power button can be found on the side. There are ports at the back include micro USB, micro SD card, VGA input, mini HDMI. There's a 7-button control panel on top of the projector together with buttons to off and control brightness and accessing video sources. They are backlit with blue LED light and will light up for a few seconds after pressing. The remote control has the same keys.

Augmented Product:
The Optoma PK320 comes with the typical 1 year limited parts and labor warranty a 90-day warranty for the battery. If you need help, the service centre address and a frequently asked questions page can be found on the official Optoma website. They also offer email and phone support. Aside from VGA cable, Optoma gives you an AV cable and a short USB cable that comes with a neoprene case, a tiny remote control and a quick start booklet, the full instructions is also available online and in the PK320's internal memory.

The Stage of Product Life

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