Philips vs Haier: Comparative Case Studies

Only available on StudyMode
  • Download(s) : 180
  • Published : December 3, 2012
Open Document
Text Preview
PHLIPS AND HAIER:
COMPARATIVE CASE STUDIES
Strategic Management II
Lu Lu (6500354)

Handed ON: 11th May, 2009
Word Counted (Excluding charts,
references): 2989

PHLIPS AND HAIER: COMPARATIVE CASE STUDIES

TABLE OF CONTENT
ABSTRACT ..........................................................................................................

02

INTRODUCTION ..................................................................................................... 02 LITERATURE REVIEW

...................................................................................... 03

CASE STUDIES: PHILIPS
Background

.................................................................................................... 05

SWOT Analysis .................................................................................................. 05 BCG Matrix

...................................................................................................... 07

Strategic Change
Evaluations

............................................................................................. 07

........................................................................................................ 08

CASE STUDIES: Haier
Background

........................................................................................................ 08

SWOT Analysis .................................................................................................. 09 Strategic Change

............................................................................................... 10

Evaluations

........................................................................................................ 11

DISSCUSSIONS

........................................................................................................ 11

MANAGERIAL IMPLICATIONS AND CONCLUSION
REFERENCES

................................... 15

......................................................................................................... 17

Copyright 2009 © Tony Lu. All Rights Reserved.

1

PHLIPS AND HAIER: COMPARATIVE CASE STUDIES

PHILIPS AND HAIER: COMPARATIVE CASE STDUIES
Abstract: strategies have become a prevalent terminology among modern management disciplines in contemporary societies. While the concept of strategy is still quite questionable and vague, strategy per se is a flowing and dynamic process, which is adopted, with or without intentions, to obtain and sustain competitive advantages. By analysing particular strategic changes in Philips and Haier, this paper aims to understand the dynamics of strategies and their utilisations to obtain and sustain competitive advantages.

Key Words: SWOT analysis; BCG matrix; industry analysis; resource-based view; value creation.

INTRODUCTION
In contemporary societies, strategy has become a prevalent terminology among modern management discipline. However, the definition of strategy is quite vague among previous literatures. Mintzberg, et al (2003: 9) integrated previous various definitions of strategy and defined it in a much wider concept: firstly, strategy is a plan, which is used to establish direction for organisations (ibid.); secondly, strategy can be a ploy, a specific ‗maneuver‘ intended to outwit competitors (ibid.: 4); thirdly, strategy is a pattern, a consistency in intended or unintended behaviour (ibid.); fourthly, strategy is a position, a means of locating an organisation in the competitive environment (ibid.:6); and lastly, strategy is a perspective, the integrate way of perceiving the world by organisations (ibid.: 7). These abundant definitions of strategy force us to rethink the strategies implemented in modern firms. In fact, strategy per se is a flowing and dynamic process, which is adopted,

Copyright 2009 © Tony Lu. All Rights Reserved.

2

PHLIPS AND HAIER: COMPARATIVE CASE STUDIES

with or without intentions, to obtain and sustain...
tracking img