Philips

Phillips: Company Profile Phillips is one of the multinational companies which hold the reputation in electronics and style. The company is focused mainly on contributing to the improvement of people’s lives through the form of innovations and style, “fashion and style changes and this is innovation” (Jones, 2007). The company became the world leader in healthcare, lifestyle, and lighting. The company was able to integrate technology and hype its design to form a more contextualize design which suits the people’s demand and lifestyle. Inclined to the foundation of customer’s insights and brand expectations, Phillips has been efficient in becoming the company leader in technology where holistic approach has been adapted to raise productivity in the market industry. Provided by the fact that the company has been the global leader as it was recognized as the expert in product development and innovation, it continue to drive the market to be more inspire in contributing to the increasing sophistication of the market. Phillips has been the pioneer in many facets of the business industry as it created a breakthrough in business and embrace innovative products and process to suits the lifestyle of this generation. The brand strengthened the position of the digital market and transformed it as the company invested more on quality services and outmost product content. Tapping all the market segments, Phillips was able to strategize in business and look for alternative means to penetrate the market across levels.

The Business Phillips stays focus on improving their process and deliver the market astounding services through the course of their products. The primal context of the business would be to streamline the health and well-being of their consumers. The company stays professional as they meet the consumer market. The business demonstrated the portfolio of innovation by translating customer insights and directs it to more meaningful technology applications which

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