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Philippine Daily Inquirer

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Philippine Daily Inquirer

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  • Jan. 26, 2012
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“The Philippine Daily Inquirer”

I.Introduction
Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages, it is also the country’s most trusted source of hard-hitting news and countless exposés. Distinguished by award-giving bodies like the Catholic Mass Media Awards, Jaime Ongpin Awards for Investigative Journalism and Anvil Awards, it is the Philippines’ most awarded broadsheet with over 200 awards and citations. Besides being the country’s leading journalistic voice, the Inquirer is also strongly committed to social responsibility and has taken an active role in various socio-civic programs. Its business savvy and social conscience have been recognized with the Agora Award for Outstanding Marketing Company of the Year in 1998, Anvil Award of Merit for its participation in Tabang Mindanaw and Gold Quill Award of Excellence for Economic, Social and Environmental Development in 2003. It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. It won a special citation from the Catholic Mass Media Awards for its environmental initiatives and a Gold Quill Award of Excellence for its youth readership program. Its meaningful goal of making a difference in the everyday life of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the country’s no. 1 newspaper, the Philippine Daily Inquirer will remain steadfast in its commitment to bring “Balanced news, fearless views” to readers when and where it...