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Pharmaceutical Industry Ethical Practices

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Pharmaceutical Industry Ethical Practices
| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern?
Analytical Report |

| |

Madiha Raza
Noama Naeem
Sheikh Zargham Zaigham

LETTER OF AUTHORIZATION
November 5, 2011

Dear Readers,
As students of BBA, our course instructor of Ethics in Corporate Society, Ms. Tania Danish authorized us to make a report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” We were required to make a report in accordance to our learning in the course of Ethics in Corporate Society and simultaneously increase our knowledge in regard with the ethics of Pharmaceutical Marketing in Pakistan.
This report is to be produced to explore ethical issues in Pharmaceutical Marketing in Pakistan and especially with reference to the theoretical knowledge gained in the class lectures
The report is required to be submitted on 8th, Dec 2011.
Sincerely
All Group Members,
BBA-V,
Institute of Business Administration

LETTER OF TRANSMITTAL

December 8, 2011

Ms. Tania Danish
Course Instructor,
Ethics in Corporate Society,
Institute of Business Administration,
Karachi
Subject: PHARMACEUTICAL MARKETING-the growing ethical concern?
Respected Ms. Danish,
Here is the final report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” which you had authorized us to work upon at the beginning of this semester. The report is now ready for your perusal.
This report is a complete portrayal of ethical concerns regarding Pharmaceutical Marketing.
The making of this report has been a wonderful learning experience for all our group members and we thank you for giving us this opportunity to avail. We have worked diligently with our toiling endeavors to provide you a real and complete picture of the situation of Pharmaceutical Marketing. If you have any further queries, please call us on our cell no. 0322-3142893. We would be glad to respond to your queries.
Sincerely,
All Group Members
BBA-V
Institute of Business


References: EFPIA (2002) The Pharmaceutical Industry in Figures 2002 edition European Federation of Pharmaceutical Industries and Associations: Brussels Horrobin, D.F Corstjens, M. (1991) Marketing Strategy in the Pharmaceutical Industry Chapman & Hall: London Maguire, P Burton, B. (2003) “Ban Direct to Consumer Advertising , Report Recommends” British Medical Journal 326:467 Burton, B., Rowell, A Mintzes, B. (2002) “Direct to consumer advertising is medicalising normal human experience” British Medical Journal 324: 908-911 Barnes, M.L www.bbc.co.uk (2000)- “G.P.s seize on Prozac to treat PMS” 29 Sep 2000 Smith, R Davidoff, F., DeAngelis C.D., Drazen, J.M., Hoey, J., Hojgaard, L., Horton, R. et al (2001) “Sponsorship, Authorship and Accountability” Lancet 358 Thomas, L Thomson, A.N., Craig, B.J., Barnham, P.M. (1994) “Attitudes of general practitioners in New Zealand to pharmaceutical representatives” British Journal of General Practice 44 220-223
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