PESTLE an analysis is very important for case analysis political, economic, social, technological factor of any company. We have selected Biman Bangladesh airlines for doing Pestle analysis. So, this entire report will cover the importance of Pestle analysis and we will show how The pestle analysis of Bangladesh Airlines are flying. Biman Bangladesh airlines is the leading airlines Industry and oldest airlines industry in Bangladesh. We are selecting Biman Bangladesh Airlines because the flag carrier airline of Bangladesh. Its main hub is at Shahjalal International Airport in Dhaka, and also operates flights from Shah Amanat International Airport in Chittagong, earning revenue from the connecting service to Osmani International Airport in Sylhet. Biman provides international passenger and cargo service to Asia and Europe, as well as major domestic routes. It has air service agreements with 42 countries, but only flies to 16. The airline was wholly owned and managed by the Government of Bangladesh until 23 July 2007, when it was transformed into the country's largest public limited company by the Bangladesh. The airline's headquarters, Balaka Bhaban, is located in Kurmitola, Dhaka. It is the benchmark for the all other airlines organization in Bangladesh.
Background of the Industry
Biman Bangladesh Airlines Ltd the national flag carrier of Bangladesh has started its journey from scratch virtually with no aircraft, no ancillaries. It came into operation immediately after the war of independence. Despite many odds on its journey towards a long and challenging way to progress, Biman has been able to establish its reputation as an airline of welcome smile and an ocean of hospitality.
Biman now carries the nation’s flag to South Asia, South-East Asia and Far-East, Gulf and Middle-East region and European. A steady progress has been made with better services ensuring increased passengers. To make... [continues]
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