PESTEL of Rynair
Strategic Management Module
Ryanair Case Study Questions
This report will prioritise to address clearly how to analyse and evaluate the findings of two questions. The selected company that will be used when completing this task is Ryanair which is known as 'the low cost fare airlines'. (Seminar Case Study, 2013).
The first question is as follows; 'With reference to the Airline Industry and Ryanair cases analyse the competitive environment of the European airline industry in which Ryanair operates'.
Introduction
European Airline Industry is controlled by the Association of European Airlines which operates together with 31 most popular airlines and has been supporting the industry over 50 years. In order to sustain constant growth AEA works in partnership with the EU Union (AEA Official Website, 2014). By under the role of EU deregulation, Ryanair was agreed to fly within the Europe as it has expanded the number of passengers and the destinations it flies to. Ryanair was recognised rapidly though it's enormous success and has won International Awards, such as Best Managed Airline, or receiving a 2009 FT-Arcellor Mittal Boldness in Business Award. (Seminar Case Study, 2013 p.p 618)
PESTEL
The main body of the question is set to monitor the competitive environment of the EU industry in which Ryanair operates in. PESTEL analysis factor is an investigation process which is functioned to identify key influences from the external environment which have a vital effect on organisations. ( JISC Study, 2012)
The aim of the PEST is to;
Exploit the current external factors affecting EU Airlines and organisations.
Identify the external factors that may change in the future.
To benefit from opportunities or find how to defend against threats better than your competitors will do.
Political
The European Airline Industry as well as all other industries must be aware of the changing government policies, whereas poor reluctance to follow may cause the
Ryanair Case Study Questions
This report will prioritise to address clearly how to analyse and evaluate the findings of two questions. The selected company that will be used when completing this task is Ryanair which is known as 'the low cost fare airlines'. (Seminar Case Study, 2013).
The first question is as follows; 'With reference to the Airline Industry and Ryanair cases analyse the competitive environment of the European airline industry in which Ryanair operates'.
Introduction
European Airline Industry is controlled by the Association of European Airlines which operates together with 31 most popular airlines and has been supporting the industry over 50 years. In order to sustain constant growth AEA works in partnership with the EU Union (AEA Official Website, 2014). By under the role of EU deregulation, Ryanair was agreed to fly within the Europe as it has expanded the number of passengers and the destinations it flies to. Ryanair was recognised rapidly though it's enormous success and has won International Awards, such as Best Managed Airline, or receiving a 2009 FT-Arcellor Mittal Boldness in Business Award. (Seminar Case Study, 2013 p.p 618)
PESTEL
The main body of the question is set to monitor the competitive environment of the EU industry in which Ryanair operates in. PESTEL analysis factor is an investigation process which is functioned to identify key influences from the external environment which have a vital effect on organisations. ( JISC Study, 2012)
The aim of the PEST is to;
Exploit the current external factors affecting EU Airlines and organisations.
Identify the external factors that may change in the future.
To benefit from opportunities or find how to defend against threats better than your competitors will do.
Political
The European Airline Industry as well as all other industries must be aware of the changing government policies, whereas poor reluctance to follow may cause the
References: Available from: http://bpmgeek.com/blog/what-pestle-analysis [Accessed 4 Oct 2013] Mobility and Charges, (2013) Airport Charges http://ec.europa.eu/transport/modes/air/airports/airport_charges_en.htm [Accessed 4 Oct 2013] N smith. (2013). Spot Prices. Available: http://www.eia.gov/dnav/pet/pet_pri_spt_s1_d.htm. [Accessed 13 Oct 2013] Pestle Analysis, (2911) Political Factors Available from: http://pne-development.org/store/1335358241.158LID0.pdf [Accessed 9 Oct 2013] Seminar Case Study Pack, (2013) Strategic Management, London Southbank University Smyth, J.(2013) Taxes and Charges, (2013) Air Passenger Duty