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Persuasive Essay On Young Drivers

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Persuasive Essay On Young Drivers
Young Drivers Hundreds of young drivers die or are injured from horrifying car crashes on Australian roads every year, almost all of them are preventable. ‘Young drivers represent 13% of licensed drivers, yet they are involved in 26% of all fatal crashes...’- Sydney Morning Herald 2010. The Australian Government is continually researching multiple new strategies in hopes to reduce this statistic. This essay will critically evaluate two of the current and suggested strategies and try to determine each one’s effectiveness.

One suggested strategy is the introduction of night curfews for P platers. This is because statistics show a high proportion of young drivers are involved in night time crashes. Currently the only state in Australia where night curfews exist is Western Australia (for the first 6 months of provisional …show more content…
“Of all speeding drivers involved in fatal crashes between 2002 and 2006, 34 per cent were aged 17-24 years of age”- NSW Government RTA. The Australian Government’s advertisements targeted speeding and used the graphic consequences of accidents to their advantage.
After years of drilling the nation with ‘shock tactics‘ on television and in magazines it was found that the rate of young driver crashes did not go down. After finding this out the NSW Centre for Road and Safety ordered a study to be conducted to see ‘what images young drivers react emotionally to’. Research revealed that young drivers fail to connect with ‘shock and horror’ imagery. Immediately the Centre for Road and Safety got their advertising department to come up with a new campaign that didn’t try to provoke horror in young drivers. This birthed the ‘Speeding, no one thinks big of you’ campaign. This creative approach was to show the unacceptability of speeding within the
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