Persuasive Essay On Brave New World

Still, Huxley argues, the future will look more like Brave New World than 1984. In the West, pleasure and distraction, used by those in power, control people's spending, political loyalties, and even their thoughts. Control through reward poses a greater threat to human freedom because, unlike punishment, it can be introduced unconsciously and continued indefinitely, with the approval and support of the people being controlled.

In place of the Nine Years' War — the calamity that brought the society of Brave New World into being — Huxley points to the danger of overpopulation as the trigger for tyranny. Just as the fictional war brought the call for a totalitarian World State, the chaos caused by overpopulation may be demanding control through over organization. Instead of many little businesses producing necessities, an over-organized society allows big business to mass-produce anything and everything saleable, while controlling consumer spending through commercials and social pressure. The resulting programmed consumption — "Ending is better than mending" — of Brave New World had already begun to take over the post-war world, at least in the West.

The literal consumption of soma-like drugs
In the 1950s, commercial jingles — what Huxley calls "singing commercials" — seem to invade and take over the conscious mind and culture, in the same way that the brave new world runs smoothly on the slogans of hypnopaedia. Hypnopaedia itself, of course, was a well-respected reality by the time of Brave New World Revisited. And the use of subliminal persuasion, a method for introducing subconscious suggestions, had already caused a scandal in American movies. Although subliminal persuasion does not appear in Brave New World, Huxley wishes aloud that he had included it, since the unconscious power of the suggestions seems perfect for the cheery authoritarianism of the