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pepsico
SUBJECT
PRINCIPLES OF MANAGEMENT
Te a c h e r :
Nguyen Thi Phuong
Nhung
Student: Ngoc Thao

CASE STUDY 8A
REDESIGNING
PEPSICO

1. Draw a revised organization structure that will help
PepsiCo attain the marketing integration it seeks.

2. In addition to implementing the new structure you have drawn, what steps can Beraud take to facilitate an integration of marketing efforts across the major brands at PepsiCo?

3 steps:
First: use neuromarketing style focus on developing product.
Second: international market invest in developing & emerging market.
Last: keep customer relationship

REFERENCES
Book:
Essentials of Management
ANDREW J. DuBRIN

THANK YOU FOR
WATCHING!


References: Book: Essentials of Management ANDREW J. DuBRIN THANK YOU FOR WATCHING!
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