Part I Business Analysis of Apple Inc.

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Executive Summary
Apple Incorporated is a successful enterprise that develops, markets, and manufactures many electronic devices. Personal computers, media, mobile devices and portable music players are all products known across the world within the apple culture as the Mac, iPad, iPhone, and iPod. These names are part of many households, businesses and educational divisions in various countries. The decision to invest in such a company goes far beyond the popularity of a product. One must assess and analyze a company’s internal structure, reputation, quality, financial standings, as well as risks associated with the company. The first phase in the research needed to make this decision is to explore the strengths, weaknesses, opportunities, and threats known as the SWOT analysis and how these relate to Apple Inc.’s current standings and project where the company may go in the future. With this analysis I will be able to identify and evaluate internal and external accomplishments as well as the company’s stakeholders to evaluate if their needs are being met. This information will support the final decision if it is astute to invest in Apple Inc. at this juncture.

Part I: Business Analysis of Apple Incorporated
Apple Inc. formally known as Apple Computer, Inc. was created in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company started with the initial vision of selling personal computer kits. By 2007 Apple Computer Inc. changed the name to Apple Inc. due to the vision becoming broader and encompassing various consumer electronics. Apple Inc.’s innovative and revolutionary character took the technical world by storm and developed such products as the iPod, iPhone, and iPad. Apple opened worldwide retail stores now in 14 different countries for customers to experience the products hands on as well as offering specialists and technical assistance. According to 2012 Financial Times 500, Apple is the “world’s most valuable company” with a market value at $559,002.1 (million) in March of 2012. (Dullforce, 2012) Although Apple has gone through significant leadership changes due to the death of the co-founder and longtime CEO Steve Jobs in 2012, the outlook of the future of Apple has been positive. Analyzing the historical information of Apple Inc. and projecting the future direction of the company in the following SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis will help me in making the decision to invest in the company. SWOT Analysis

The objective of performing this SWOT analysis is to examine Apple Inc.’s current and potential resources and liabilities that would be undertaken if and investment was made into the company. By weighing the internal and external elements of this company I will have evaluated the key topics of Apple Inc. for the purposes of potential investment.

Table 1- Apple Inc. SWOT Analysis
Strengths- Strong brand image that is globally recognized- Developer of innovative and high tech products- Loyal customers - Strong research and development programs- Strong financial position| Weaknesses- Higher prices compared to competitors, limits customers- Faulty screens and batteries in the iPod Nano| Opportunities- Growth with cellular services- Green efforts - iCloud- New CEO, Steve Cook| Threats- China’s labor conditions - Increased competition and product substitution- Incompatibility to Windows and limited software|

Strengths
Apple Inc. is an innovative leader in technological developments. The strong brand image this company has made for itself is known around the world. According to Morrissey (2010), the iPhone was named the top social brand. Apple has created many original devices and realizes the potential in technology. Apple is future-thinking and strives to develop the next best thing such as iCloud where all of one’s personal apple devices automatically synchronize to each other. The customers of Apple are loyal to their brand. Apple has...
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