Panera Bread Case

Our overall recommendation towards Panera’s best option for obtaining competitive advantage is to remodel all of its existing corporate location, including all of its franchised locations. Although there have been talks (amongst Panera Bread) for their corporate and franchise locations (Taylor) of remodeling (Appendix 1), within this report we’ve proposed a plan that will allow their existing stores, both corporate and franchise locations, to be more attractive and welcoming for reward members and their new customers. As a disclosure, all proposed plans will have final approval from appropriate parties from Panera Bread (including Panera’s stakeholders). Although the implementation of a remodel will take several years, the strategy does not include any new locations that Panera may decide to open in the future. The interim strategy proposed of Phase 1 will begin with remodeling a little over a 1,000 of their locations by
All of Panera’s new locations will be constructed with the new layout. The proposed plans for the new layout will include, but not certain to incorporate the following: a uniform layout of kiosk for order placement; a coffee station versus ordering at the front counter; a fireplace that will continue with Panera’s cozy and welcoming atmosphere; along with accommodations for extra space for at least one meeting room. In order for this proposal to be successful, Panera Bread will consider financing the initiative by incurring debt. By Panera Bread updating its corporate and franchised locations, it will establish a fresh and more modern, cleaner appearance for its target market. Although such as project will incur an enormous debt, the revenue from the project will generate with great anticipation a sizable