Overcoming Racial Tensions In Today's Culture

Despite the past and continued efforts to overcome racial tension within our society, today’s culture is continuously bombarded with discriminatory and prejudiced images and ideas; the root cause of this being mainstream media. When watching the news or flipping through the pages of a newspaper, ethnic minorities are constantly found to be the central focus of all forms of negative press, including crime pieces. It is a rare case in which the media places great focus on victims of criminal acts who are of colour, however, victims of Caucasian descent; constantly have the spotlight. The media has tremendous power in terms of shaping the public opinion. Which is why it plays a central role in ethnic categorization, reinforcement and the advertisement