Background of the Study
Information technology has transformed the way companies conduct business. Technology allows businesses to automate manual operations and process information much faster. In the past, these methods consisted of person to person referrals and paper ads in newspapers and magazines. In the modern times of technology, there are new ways that companies are breaking out into the computer world through advertising and marketing. Probably the most innovating thing on the Internet for businesses is to use an online directory. These websites and virtual phonebooks provide easy ways for companies to spread the word out about their work, and put all of their contact information and details in one place (Parker, 2009).
One of the most elementary advantages to a business directory is the ability to look up information on a company much quicker as compared to an old fashioned phone book. Most of the information you need can be found by simply entering the company name and city the business is located in. This will get you any basic information you need such as physical address, phone number, and often times even a URL to the business' website. Online directories can really come in handy when you want to search a certain geographical area for a particular kind of business. For instance, maybe to know you need to hire a landscaper within a certain amount of miles from a certain address. In this case, you will be able to produce a list of companies that fit these search criteria within the directory. This type of application can help you compare and contrast companies based on where they are in proximity to your location as well as though any comments left on their profile page that may give insight into the quality of services they provide (Panlaque, 2011).
With the importance of ecommerce, every business however big or small has an online presence. With the number of browsers increasing everyday there is no better way to showcase a business or product. Fast411 is the fastest growing Internet local search platform covering the United States. They provide detailed and accurate results focusing on relevant local listings. Fast411 currently provides many Internet and mobile search solutions while expanding into future technologies. Fast411 robust online directory combines comprehensive data and a unique user experience with maps and satellite images provided by Google. These directories are quite beneficial in increasing the traffic back to the site. Linking the site to the right type of directory will definitely get greater visibility for the site that is the most important thing in creating brand or a product recall. Online directories have links to other web sites that are listed by interest or by product making this easy for someone looking for information. With an online directory there are categories on the site that feature the product and service ensuring a larger number of hits by interested customers (White son, 2012).
According to Lowe, An online directory especially in business offers many benefits to anybody who is smart and knowledgeable enough to use one. An online business directory is not a very hard concept to understand; in fact, it is pretty much exactly what it sounds like. Many of these directories can give users links to valuable resources that may be able to help users out with their business. At the same time, an online business directory is also a great place to go if you are simply looking for information. It can be great alternatives to always using a search engine in order to find the information that you are searching for. Aside from this, it can also be a great way to promote your business as well. By getting links placed in the appropriate category, it will increase the chances of driving traffic to your site. This is one of the best ways to get people to visit your site, yet it is often overlooked by many website owners (Lowe, 2006).
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