Old Town White Coffee

CONTENT                                       page

1. Introduction………………………………………………………..2

2. Company Background…………………………………………...2

3. Core Values……………………………………………………….5

4. Financial Risk…………………………………………………….10

5. Country risk……………………………………………………....12

6. Cross-cultural risk…………………………………………….....15

7. Power Distance Index…………………………………………..15

8. Individualism……………………………………………………..16

9. Masculinity……………………………………………………….16

10. Uncertainty Avoidance Index ………………………………16

11. Long-Term Orientation………………………………………17

12. Commercial risk……………………………………………...17

13. Challenges Faced by OLDTOWN White Coffee……….....19

14. Consumers’ Consumption of OLDTOWN White Coffee       Products…………………………………………………………..20

15. OLD TOWN WHITE COFFEE ENTRY MODES………….22

16. OLD TOWN WHITE COFFEE STRATEGIES …………....24
17. Growth Strategy……………………………………………....26
18. Multi-domestic Strategy …………………………………......27
19. Differentiation Strategy……………………………………....29
20. Conclusion…………………………………………………….30
21. Reference……………………………………………………..30

Introduction

  Old Town White Coffee

  [pic]

|Founded                         |1958                                                                                         |
|Headquarters                   |Ipoh, Perak, Malaysia                                                                         |
|Area Served                     |Malaysia, Singapore                                                                           |
|Industry                       |Food and beverage                                                                             |
|Products                       |Kopitiam                                                                                     |
|Website                         |http://www.oldtown.com.my                                                                     |

Company Background

    Our Group’s history can be traced back to the incorporation of White... [continues]

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