Old Town White Coffee

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  • Topic: Coffee, Coffee preparation, Caffeine
  • Pages : 31 (9473 words )
  • Download(s) : 1363
  • Published : March 8, 2012
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CONTENT page

1. Introduction………………………………………………………..2

2. Company Background…………………………………………...2

3. Core Values……………………………………………………….5

4. Financial Risk…………………………………………………….10

5. Country risk……………………………………………………....12

6. Cross-cultural risk…………………………………………….....15

7. Power Distance Index…………………………………………..15

8. Individualism……………………………………………………..16

9. Masculinity……………………………………………………….16

10. Uncertainty Avoidance Index ………………………………16

11. Long-Term Orientation………………………………………17

12. Commercial risk……………………………………………...17

13. Challenges Faced by OLDTOWN White Coffee……….....19

14. Consumers’ Consumption of OLDTOWN White Coffee Products…………………………………………………………..20

15. OLD TOWN WHITE COFFEE ENTRY MODES………….22

16. OLD TOWN WHITE COFFEE STRATEGIES …………....24
17. Growth Strategy……………………………………………....26 18. Multi-domestic Strategy …………………………………......27 19. Differentiation Strategy……………………………………....29 20. Conclusion…………………………………………………….30 21. Reference……………………………………………………..30

Introduction

Old Town White Coffee

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|Founded |1958 | |Headquarters |Ipoh, Perak, Malaysia | |Area Served |Malaysia, Singapore | |Industry |Food and beverage | |Products |Kopitiam | |Website |http://www.oldtown.com.my |

Company Background

Our Group’s history can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian households and the food service industry, the co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999.

With more than 10 years of experience in the coffee beverage industry, both our co-founders were instrumental in the growth of the Oldtown Group of companies. They are supported by Mr Lee Siew Heng, our Group Managing Director who played a significant role in implementing the overall vision, strategy and development of the Oldtown Group.

In 1999, we successfully commercialized our instant 3-in-1 coffee mix under the ‘Oldtown’ brand name for the retail sector. As at 31 October 2009, our ‘Oldtown’ 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlets in Hong Kong.

In 2000, we commenced our first export of the ‘Oldtown’ brand of 3-in-1 instant coffee mix to Singapore.

In 2001, our subsidiary, White Café Marketing commenced operations as the marketing arm for our Group’s beverage products. During the same year, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix.

In year 2002, White Café obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In the same year, we successfully expanded our nationwide retail distribution of our 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets.

In 2003, we also successfully commercialized our own formulated blend of 3-in-1 instant milk tea for the retail market under...
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