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Obsession for fairer complexion in the sub-continent

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Obsession for fairer complexion in the sub-continent
Obsession for fairer complexion in the sub-continent

Table of Contents

Page No.
1. Objective………………………………………………………2

2. Hypothesis……………………………………………………..2

3. Methodology…………………………………………………..2

4. Introduction……………………………………………………4

5. Root of Obsession for being fair………………………………5

6. Fair Skin and Marriage………………………………………...7

7. Fair Consciousness among Male………………………………7

8. Corporations and Media……………………………………….9

9. Fairness Cream and Skin Disease……………………………..11

10. Survey Findings……………………………………………….12

11. Limitations…………………………………………………….17

12. Conclusion…………………………………………………….18

13. References…………………………………………………….19 Appendix-A

Objective

It is being observed that the obsession for fair skin is increasing among both male and female. Though in our country, most of the people are brown-skinned, they prefer fair skinned people while they chose partners. Black is always considered evil in our country. So, dark people often become the victim of various superstitions. Dark girls find it difficult to get married. Previously women were concerned about getting a fair skin. Now-a-days men are also trying to make their skin some shades lighter. My objective was to determine the reasons behind this obsession as fair skin is not the only pre-requisite of being attractive.
Hypothesis
None could define beauty perfectly. It is not dependent on anything. Flowers are found in different colors. All flowers are beautiful. The beauty of a shiny clear sky charms us. We also get mesmerized to see the dark sky with glittering stars at night. Everything around us that makes us pleased is beautiful. Even the smile of a child who does not have any teeth can give us enormous pleasure as it has a beauty of its own. In our country we stereotype



References: Fairness cream (n.d). Retrieved from http://www.copperwiki.org/index.php/Fairness_CreamIslam, K. (2005, February, 4). The fair factor. Star Weekend Magazine, 4(32) Retrieved from http://www.thedailystar.net Islam, K., Ahmed, H., Karim, E., Amin, A. (2006, May, 12). Fair factor. Star Weekend Magazine, 5(94) Retrieved from http://www.thedailystar.net Jayaprakash (2008, March 14).Fair skin obsession in India [Electronic mailing list message].

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