Pietro Aretino, a writer and patron in the early sixteenth century— knew the secrets to maximising happiness and fulfilment with generosity.
Furthermore, Aretino was a son of lowly shoemaker, — in the 21st century, he was a person from a working class background. However, what made him a very influential person and finding the secrets to rising to the highest social levels; was through his ability to engage in gift giving and patronage strategy.
For instance, he decided to utilise his ability to spread his little amounts of money across different environment with different people from all walks of life. From rich to the poor were bombarded with gifts and money flowing through the hands of Aretino. Thereby,