Objectification Of Women Essay
Ashley Garcia
WR 2
J. Ali
Essay 2
7.14.2013
Sex Sells. But At Whose Expense?
The idea behind objectification is turning a person into a thing that sells, or is used with no value, and has no regard for the personality, or the moral code of the person being objectified. Thousands of companies use the sexual objectification of women to sell their products. Companies likes Candies, Calvin Klein, American Apparel, Easy Tone, Axe, Kenneth Cole, Gucci, Hustler, BeBe, Tom Ford Menswear and Dolce and Gabbana use women as props in many of the ads that are mass viewed. Half naked women shown as beer bottles, the legs of a woman used as a table, a naked model used as an accessory to hold a man’s shoe, or to lie down, hands tied in the trunk of …show more content…
Women are often give the harshest critiques of other women. “Put differently, women have one motive for "one-upmanship" than do men: they need to provide for their offspring and they recognize (if only at unconscious level) that women of higher status are more likely to get a larger share of the available resources. As a result, women are not only more likely to engage in same-sex upward comparisons with women, but such social comparisons also evoke greater emotional negativity (anger, jealousy, hatred, etc.).” (Raghunathan, Raj. "Sapient …show more content…
The credit for the phrase “Sex Sells” is given to the famous poet Ogden Nash, and was initially coined as “Smut Sells.” We’ve all heard it one way or another, especially with all the exposure in movies, television and advertising campaigns. Normally a scantily clad female provides a more effective advertisement campaign to the almost always targeted male audience. These ads will more often than not sell more of anything then a woman in a business suit. No matter how beautiful she is. It is a fact that a deemed sexy ad, will sell more of a product to the targeted audience than an advertisement with a more homely feel to it. Depending on the merchandise itself, of course. There is, however, a downfall to that ideology.
“There 's a fine line, and all too often these days brands are stepping way over the line. Consumers are human, they will respond, but they 're also smart, well-educated people who will soon realize that they 're being manipulated. People may buy your product one or two times due to the erotic interplay, but if the product isn 't any good, you won 't hold onto the customers for long. Not only that, they 'll feel cheated, talked down to, or outright patronized. And that will take a much greater effort on the part of the advertiser to regain that trust.”( Suggett, Paul. "Sex In
WR 2
J. Ali
Essay 2
7.14.2013
Sex Sells. But At Whose Expense?
The idea behind objectification is turning a person into a thing that sells, or is used with no value, and has no regard for the personality, or the moral code of the person being objectified. Thousands of companies use the sexual objectification of women to sell their products. Companies likes Candies, Calvin Klein, American Apparel, Easy Tone, Axe, Kenneth Cole, Gucci, Hustler, BeBe, Tom Ford Menswear and Dolce and Gabbana use women as props in many of the ads that are mass viewed. Half naked women shown as beer bottles, the legs of a woman used as a table, a naked model used as an accessory to hold a man’s shoe, or to lie down, hands tied in the trunk of …show more content…
Women are often give the harshest critiques of other women. “Put differently, women have one motive for "one-upmanship" than do men: they need to provide for their offspring and they recognize (if only at unconscious level) that women of higher status are more likely to get a larger share of the available resources. As a result, women are not only more likely to engage in same-sex upward comparisons with women, but such social comparisons also evoke greater emotional negativity (anger, jealousy, hatred, etc.).” (Raghunathan, Raj. "Sapient …show more content…
The credit for the phrase “Sex Sells” is given to the famous poet Ogden Nash, and was initially coined as “Smut Sells.” We’ve all heard it one way or another, especially with all the exposure in movies, television and advertising campaigns. Normally a scantily clad female provides a more effective advertisement campaign to the almost always targeted male audience. These ads will more often than not sell more of anything then a woman in a business suit. No matter how beautiful she is. It is a fact that a deemed sexy ad, will sell more of a product to the targeted audience than an advertisement with a more homely feel to it. Depending on the merchandise itself, of course. There is, however, a downfall to that ideology.
“There 's a fine line, and all too often these days brands are stepping way over the line. Consumers are human, they will respond, but they 're also smart, well-educated people who will soon realize that they 're being manipulated. People may buy your product one or two times due to the erotic interplay, but if the product isn 't any good, you won 't hold onto the customers for long. Not only that, they 'll feel cheated, talked down to, or outright patronized. And that will take a much greater effort on the part of the advertiser to regain that trust.”( Suggett, Paul. "Sex In