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Nucor 2009

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Nucor 2009
Nucor Corporation
What does a SWOT analysis reveal about Nucor’s situation? Does Nucor
?have any core or distinctive competencies

In the case of Nucor Corporation there are several factors that need to be addressed while doing its SWOT analysis. Nucor steel is made up of approximately 21,000 employees and their main goal is to take care of their customer which is stated in their mission statement. Nucor has remained to be an innovative company focusing on finding out and implementing new technologies to cut costs and become more productive.
Nucor’s corporate directional strategy distinctively comprises growth concentration strategies (enveloping vertical and horizontal). Ken Iverson initially focused Nucor in the joist business before incorporating vertical growth through backward integration into steel mills as their core business to reduce supply costs; forward integration into miscellaneous steel product industries e.g. fasteners, bolts and bearings; and strategic alliances in Nucor
e.g. CVRD. Collaterally, Iverson expanded Nucor through various acquisitions
(such as Sumitomo Corp and Auburn Steel) to fuel horizontal growth.

Strengths
Technology
Innovation and technology has been the integral strength for Nucor Co. They are always into searching for new mediums and technology in the production side. The major benefit that they get from it is the amount of resources that they save and the improved efficiency levels.
Continuing Innovations
They also have plants with low pollution levels. The ability for Nucor to use this to its advantage allows them to be more competitive with the market by substantially lowering their production cost. It also allows them to be environmentally friendly a huge worldwide concern these days. Continuing
Innovations allows Nucor to continue to hold its technological edge on the competition. Nucor is always moving and always improving its business cycle through the use of continuing innovation. Nucor

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