Nike, Inc. Strategic Case Study
Table of Contents
Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies 14 4.4 International strategies 15 5. Strategic implementation: General perspective 17 5.1 Environment Turbulence 17 5.2 BCG Matrix 17 6. Key strategic implementation issues 19 6.1 Outsourcing issue 19 6.2 Sweat factory 19 6.3 Labor shortage 19 7. Strategic evaluation 20 7.1Financial. 20 7.2 Employee 21 7.3 Customer 21 7.4 Environment 21 8. Conclusions and Recommendations 23 9. Reference List 24 10. Appendix 1 Stakeholder theory tables of Nike 28
11. Appendix 2 Business ethics four broad levels of ethical stance of Nike ………..29 12. Appendix 3 Triple bottom line of Nike………………………………………….29 13. Appendix 4 SWOT Analysis of Nike……………………………………………30
Executive summary
Nike, Inc. is a leading organization in the sportswear industry. It has successfully outsourcing its manufactures in the low cost countries all over the world. This report has analysed Nike’s strategies and identified the major issues which influenced its strategies’ implementation.
The report begins with Nike’s strategic analysis which included external factors and internal factors. Then, the report has discussed Nike’s mission and its strategic objectives, which included financial objective and non-financial objectives. Moreover, Ansoff’s Metrics, Miles & Snow’s adaptive strategies and Porter’s
Executive Summary 4 1. Introduction 5 2. Strategic analysis 6 2.1 External analysis 6 2.1.1 PESTEL analysis 6 2.1.2 Porter’s Five 5 Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies 14 4.4 International strategies 15 5. Strategic implementation: General perspective 17 5.1 Environment Turbulence 17 5.2 BCG Matrix 17 6. Key strategic implementation issues 19 6.1 Outsourcing issue 19 6.2 Sweat factory 19 6.3 Labor shortage 19 7. Strategic evaluation 20 7.1Financial. 20 7.2 Employee 21 7.3 Customer 21 7.4 Environment 21 8. Conclusions and Recommendations 23 9. Reference List 24 10. Appendix 1 Stakeholder theory tables of Nike 28
11. Appendix 2 Business ethics four broad levels of ethical stance of Nike ………..29 12. Appendix 3 Triple bottom line of Nike………………………………………….29 13. Appendix 4 SWOT Analysis of Nike……………………………………………30
Executive summary
Nike, Inc. is a leading organization in the sportswear industry. It has successfully outsourcing its manufactures in the low cost countries all over the world. This report has analysed Nike’s strategies and identified the major issues which influenced its strategies’ implementation.
The report begins with Nike’s strategic analysis which included external factors and internal factors. Then, the report has discussed Nike’s mission and its strategic objectives, which included financial objective and non-financial objectives. Moreover, Ansoff’s Metrics, Miles & Snow’s adaptive strategies and Porter’s