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Nike Band Product Review

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Nike Band Product Review
Product Review for Nike Fuel Band
Your Name
Devry Business School

I'm a number junkie, I love knowing exactly how many calories I'm taking in, my macronutrient ratios and I'd always wanted to know how many calories I burn on a daily basis. To feed my number addiction I typically weigh my food and prepare an entire days food in one sitting. With that said, being able to track my energy expenditure was very appealing to me. I came across an energy tracking product called Nike Fuel Band. Being able to get a rough idea of how many calories I burn throughout the day was exactly what a fitness nerd like me wanted to know. After using this product for three weeks, I am blown away by the total package of services this product offers. The Nike Fuel band is a wrist band that looks similar to a Live Strong bracelet that keeps track of all your daily activity. It has a built in screen that is comprised of a number of LED's that can tell you how much Nike Fuel you've earned, how many calories you've burned, how many steps you've taken and the current time. The device also syncs with your phone, computer and Nike Plus account to keep track of your day to day activity. The packaging was very appealing; everything was nicely arranged so things didn't get deshuffled during shipping. I had almost no problems getting my Fuel band synced up to my computer or my iPhone. My band fit perfectly without having to add the supplied extra link and was able to start burning 'fuel' right away. Once I got it going there is a single button on the device that if clicked will scroll through four different options; fuel, calories, steps and time. The time is also really convenient if you would rather where the band than a watch. The product itself is slightly larger than your standard silicone wrist band that people still seem to be wearing.
Nike fuel is Nike's proprietary measurement of energy expenditure which is supposed to be a universal measurement. For me personally I've

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