New Product Design
Table of Contents
1.0 INTRODUCTION 2 2.0 STRATEGIES FOR NEW PRODUCT DESIGN 3 2.1 Cost 3 2.2 Customer’s Satisfaction 3 2.3 Ergonomics 4 2.4 Product Life Cycle 4 2.5 Legal and Ethic 5 2.6 Technological Changes 5 2.7 Quality 6 2.8 Environmental Friendly Product 7 3.0 CONCLUSION 7 4.0 REFERENCES 8
1.0 INTRODUCTION
Developing a new product is an important step for a company in their effort to success and be competitive in the business that they have earned even though it is difficult to create new products. Product design is a process which involves with various aspects of designing a product along with the research and development. It includes both form design (involve with shape appearance of the product) as well as functional design (how the product works). These two types of designs are important because the product will be sold to the customers only if it works as expected. The need for a new product normally comes from the market opportunity or from the development of a new technology. However, it can also be driven by these changes such as economic, sociological, demographic, political, and legal as well as product life cycle.
Consequently, new products are widely categorized as either market-pull products or technology-push products. With a market-pull product, the marketing center of the company will first determines that sales could be increased if a new product were designed to appeal to a particular segment of its customers. Next, the engineering is then to be asked to determine the technical feasibility of the new product idea. This interaction is differing with technology-push product. Marketing will attempts to determine the prospects of ideas in the marketplace once a technical breakthrough opens way for a new product. In many cases, the technology itself may not actually focus to a particular product instead to new capabilities and benefits that could be packaged in a variety of ways in order to create a
1.0 INTRODUCTION 2 2.0 STRATEGIES FOR NEW PRODUCT DESIGN 3 2.1 Cost 3 2.2 Customer’s Satisfaction 3 2.3 Ergonomics 4 2.4 Product Life Cycle 4 2.5 Legal and Ethic 5 2.6 Technological Changes 5 2.7 Quality 6 2.8 Environmental Friendly Product 7 3.0 CONCLUSION 7 4.0 REFERENCES 8
1.0 INTRODUCTION
Developing a new product is an important step for a company in their effort to success and be competitive in the business that they have earned even though it is difficult to create new products. Product design is a process which involves with various aspects of designing a product along with the research and development. It includes both form design (involve with shape appearance of the product) as well as functional design (how the product works). These two types of designs are important because the product will be sold to the customers only if it works as expected. The need for a new product normally comes from the market opportunity or from the development of a new technology. However, it can also be driven by these changes such as economic, sociological, demographic, political, and legal as well as product life cycle.
Consequently, new products are widely categorized as either market-pull products or technology-push products. With a market-pull product, the marketing center of the company will first determines that sales could be increased if a new product were designed to appeal to a particular segment of its customers. Next, the engineering is then to be asked to determine the technical feasibility of the new product idea. This interaction is differing with technology-push product. Marketing will attempts to determine the prospects of ideas in the marketplace once a technical breakthrough opens way for a new product. In many cases, the technology itself may not actually focus to a particular product instead to new capabilities and benefits that could be packaged in a variety of ways in order to create a
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