Neutrogena's Leadership: Vision, Mission, Value , and Swot Analyses Alignment with Jnj
Running head: NEUTROGENA’S ALIGNMENT WITH JNJ CREDO
Neutrogena’s Leadership: Johnson and Johnson’s “Our Credo” is Our Commitment
Thiri Zin
Argosy University
Abstract
Neutrogena commitment to and align with Johnson and Johnson’s Credo is through effective communication from management. Strategy comprehension and community cooperation heavily rely on Leadership’s transparency and transfer of pivotal knowledge. This report analyzes the vision, mission, values and strategy of Neutrogena and Our Credo; Strengths, Weaknesses, Opportunities and Threats (SWOT), internal processes, implementation timeliness and leadership roles. This report will help identify misalignment between the parent company and the organization to preserve core value and maintain competitive advantage.
“Our Credo” is Our Commitments
Johnson and Johnson (JNJ) organization consist of “275 operating companies in more than 60 countries” (“Our Company,” n.d.), and is currently the “world’s sixth largest consumer health company” (“Our Company,” n.d). Robert Wood Johnson, a founding family member and former chairman “crafted Our Credo himself in 1943” (“Our Credo,” n.d.) and it still remains unchanged. Our Vision: To conduct business with “corporate social responsibility” (“Our Credo Values,” n.d,) and to “do the right thing well” (“Our Responsibility Report,” 2012); to meet the needs of healthcare professionals, consumers, employees, community, environment and stakeholders. Our Mission: “Put needs and well-being of the people we service first” (“Our Responsibility Report”, 2012). “Our Credo” is collectively Our Commitment to the mission, vision, and values of our “Family of Companies” (“Our Caring,” n.d.). Our Credo serves as strategic bylaws for the three business segmentations; Pharmaceuticals, Medical Devices and Diagnostics, and Consumer. The collective positioning across the JNJ Family of Companies is clear, simple, and
Neutrogena’s Leadership: Johnson and Johnson’s “Our Credo” is Our Commitment
Thiri Zin
Argosy University
Abstract
Neutrogena commitment to and align with Johnson and Johnson’s Credo is through effective communication from management. Strategy comprehension and community cooperation heavily rely on Leadership’s transparency and transfer of pivotal knowledge. This report analyzes the vision, mission, values and strategy of Neutrogena and Our Credo; Strengths, Weaknesses, Opportunities and Threats (SWOT), internal processes, implementation timeliness and leadership roles. This report will help identify misalignment between the parent company and the organization to preserve core value and maintain competitive advantage.
“Our Credo” is Our Commitments
Johnson and Johnson (JNJ) organization consist of “275 operating companies in more than 60 countries” (“Our Company,” n.d.), and is currently the “world’s sixth largest consumer health company” (“Our Company,” n.d). Robert Wood Johnson, a founding family member and former chairman “crafted Our Credo himself in 1943” (“Our Credo,” n.d.) and it still remains unchanged. Our Vision: To conduct business with “corporate social responsibility” (“Our Credo Values,” n.d,) and to “do the right thing well” (“Our Responsibility Report,” 2012); to meet the needs of healthcare professionals, consumers, employees, community, environment and stakeholders. Our Mission: “Put needs and well-being of the people we service first” (“Our Responsibility Report”, 2012). “Our Credo” is collectively Our Commitment to the mission, vision, and values of our “Family of Companies” (“Our Caring,” n.d.). Our Credo serves as strategic bylaws for the three business segmentations; Pharmaceuticals, Medical Devices and Diagnostics, and Consumer. The collective positioning across the JNJ Family of Companies is clear, simple, and
References: 2011 Responsibility Report. (2011). Johnson and Johnson. Retrieved from http://www.jnj.com/wps/wcm/connect/e265d6804bc83ae392f6ffbf30c50c56/2011-responsibilty-report.pdf?MOD=AJPERES Environment. (n.d.). Johnson and Johnson Responsibility. Retrieved from http://www.jnj.com/responsibility/ESG/Environment/Overview Financial and Strategic SWOT Analysis Review (2011 April). Retrieved from http://www.docstoc.com/docs/50540764/Johnson-and-Johnson-(JNJ)---Financial-and-Strategic-SWOT-Analysis-Review Friesner, T. (n.d.). SWOT Analysis Johnson & Johnson. Retrieved from http://www.marketingteacher.com/swot/johnson-and-johnson-swot.html Kouzes, J. (2007). The Leadership Challenge (4th ed). Jossey-Bass. Retrieved from http://digitalbookshelf.argosy.edu/books/9780470633397/S1.1/8 Liquid Position. (n.d.). Retrieved from http://www.investorwords.com/8049/liquid_position.html#ixzz2URpmXqGM Our Responsibility. (2012). 2012 Citizenship and Sustainability Highlights Report. Johnson and Johnson Corporation. Retrieved from http://www.jnj.com/wps/wcm/connect/4db0af004f5b9818a1e0bb4c450a9d07/2012-JNJ-Our-Responsibility-Report-Highlights-042013.pdf?MOD=AJPERES SWOT Analysis. (n.d.). Retrieved from http://en.wikipedia.org/wiki/SWOT_analysis