Sports can unite a whole university together by giving all students a common interest as well as a sense of belonging to their school. An article from Chronicle of Higher Educated stated, “Sports teams can foster a deep sense of community and social solidarity, even when those teams lose more often than they win” (Clotfelter, 2010, p. 155). As you can see with these examples economics plays a tremendous role in how the NCAA operates and functions on a daily basis. It does not just affect the business side of the NCAA but as well as recruitment and the schools infrastructure. The NCAA provides financial benefits and an overall betterment for students and the schools involved. It is unlikely this will change in the near future as the market demand continues to increase on a yearly basis for their product NCAA sports.
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