Stereotypes have always plagued the American Indians. Whether it be as bloodthirsty savages or as “The Noble Re Man” who lives in peace and harmony. Although they are portrayed as many things that they are not, the dominant group uses their likeness to advertise sports teams and to even sell cars. The American Indians have not benefited from any of this. “Europeans believed the original inhabitants of America were heathens and savages who needed to be civilized through Christianity and European culture. This led to genocide, mass murder, stolen land, attempts to wipe out Native American traditions, as well as forced assimilation through institutions like residential schools and the est2ablishment of “Indian reservations”. As well, media